Author Archive

Finn Beales & The Chocolate Cannon 

Written by Fredrik Franzén on . Posted in Off-camera Flash

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To put a delicious piece of chocolate in your mouth is to experience a flavor explosion. That’s what it tastes like. But what does it look like? If you were to photograph it, how would you do it? Here’s how photographer Finn Beales did it.

Finn Beales is an award-winning photographer and director based in the Black Mountains of Wales. Finn established himself as a photographer on the road, mostly focusing on travel and lifestyle photography. Lately, however, he has been spending more and more time in the studio.

“Travel photography means I have to be away from home to work and that’s not always practical with a young family at home,” says Finn. “Studio photography allows me to work when I’m not halfway around the globe. I’m also really enjoying the process of making pictures as opposed to taking them. Responding creatively to a commercial brief is a particularly enjoyable aspect.”

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Joe McNally Explains Lighting Ratios

Written by Fredrik Franzén on . Posted in Videos

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Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way. In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what lighting ratios are and how to use them to improve your photography. Here is how it works, in Joe’s own words.

So the cool thing about being a photographer is that you can take a piece of your imagination and make it real by taking a picture of it.

But what stands between you and the realization about imagination? All this technology with all these numbers attached to it, right? F-stops, shutter speeds … and lighting ratios, which is what we’re going to talk about now.

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Joe McNally Explains TTL

Written by Fredrik Franzén on . Posted in Videos

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Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way. In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what TTL is and how to use it to improve your photography. Here is how it works, in Joe’s own words.

So we’re here in a photo studio today discussing the principles of TTL flash using the Profoto Off-Camera Flash System.

If you watch the video, you will see that there is a Profoto Softbox RFi 5′ Octa behind me. It’s fitted with a Profoto B1 Off-Camera Flash, which is a battery-operated system, right? And I’ve got TTL control over it.

If you see that size of light, especially in a studio, historically you would say: “Oh, that’s a manual light! I have to go over and adjust that light.” But the beauty of the Profoto system is that not only has it got this tremendous array of Light Shaping Tools, it also has TTL technology.

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How Michael Mueller Keeps His Cool at -20°c

Written by Fredrik Franzén on . Posted in Sports Photography

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© Michael Mueller

© Michael Mueller

So you think your last shoot was challenging? Well, try shooting on top of a snowy alpine summit in -20°C with screaming winds, occasional fog and clouds with snowfall. That’s what Michael Mueller did. 

“The client wanted images in the same style as car ads,” says Michael Mueller – fearless photographer and dauntless adventurer in equal measures. “They wanted clean, super perfect images with blue skies and white mountain tops. Being a brand for serious athletes, it was also important that the images showed a real challenge. We couldn’t make it easy for ourselves. We had to climb high and shoot real athletes doing real things.”

Said and done. Michael and his team packed their bags and went to Pontresina in the Swiss Alps. With them they brought B1 Off-Camera Flashes, TeleZoom Reflectors and Zoom Reflectors.

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On To Light Shaping: Lighting From a New Angle with Chan Kit

Written by Fredrik Franzén on . Posted in Videos

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On to Light Shaping is a new video series in which get to see 18 renowned portrait and wedding photographer create magic with Profoto Off-Camera Flash. In this video we join photographer Chan Kit for a shoot over the characteristic skyline in Tsim Sha Tsui Harbor, Hong Kong. When you are done watching, click here to see the rest of the series.

Despite being only 24 years old and mostly self-taught, Chan Kit has made quite a name for himself in the wedding and fashion communities in his hometown Hong-Kong. Operating under the brand CTKKIT Photography, Kit has a well-earned reputation for capturing candid moments in a beautiful light.

“The greatest thing about being a wedding photographer is that you get to capture some of the most valuable moments in peoples’ lives,” says Kit. “It’s both an honor and a challenge. There are no second chances.”

Kit uses available light when possible and adds flashes when necessary. In terms of Light Shaping Tools, he prefers tools that create a hard light with lots of contrast and distinct shadows.

“My favorites are the standard Zoom Reflector and the Umbrella Deep Silver M,” says Kit. “Both create a beautiful hard light, and both are compact and easy to bring with you to an on-location shoot.”

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