Profoto is more than a brand and a line of products. It is also the place where some us work and spend our weekdays. Have you ever wondered who we are or what the thinking was behind the design of this or that piece of equipment? Then join us behind the scenes at Profoto!
Who invents Profoto’s products? Where do the ideas come from? Who decides what ideas to develop? And what do you actually do when you develop a product? Anton Falk, Project Manager at Profoto, has the answers to all these questions.
Anton, who invents Profoto’s products?
“That’s not an easy question to answer. We get ideas from all kinds of places: from photographers, from rental studios, from distributors, from our colleagues, from our own experience, and so on. The best ideas are written down in a list. From this list, we choose what ideas to turn into actual projects.” (more…)