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Frederic Schlosser’s Solution for Shooting Cars on Location

Written by Fredrik Franzén on . Posted in Commercial Photography

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Get the shot Frederic Schlosser shooting cars.jpg Frederic Schlossers Solution for Shooting Cars on Location

@ Frederic Schlosser

Shooting cars is a challenge. They are big, shiny and oddly shaped. German photographer Frederic Schlosser and his assistant took two cars, one classic sport car from the 1970’s and a comtemporty model of the same car and drove to Prague, Czech Republic. Here’s how he shot the two cars using the Profoto 1 Location Kit.

In the trunk: Frederic’s camera, his Profoto B1 Location Kit and a SoftboxRFi 1×4’. The Plan: shoot the two cars on location with the beautiful, old buildings in the background.

“I love fast cars,” says Frederic. “I love good car design, and I love driving cars. That’s why I got into car photography. It allows me to live out my two biggest passions in life!” Read More

How Andrew McGibbon Made a Rock Band in a Parking Lot Look Like a 19th Century Painting

Written by Rebecca Ahremark on . Posted in Commercial Photography

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When Indie Rock band JORDI needed a promo image to coinside with their debut album, photographer Andrew McGibbon was their first and only choice. With total creative control Andrew put them on boat and started to make magic.

“For some reason, I entered the conversation with the idea of a row boat in rough seas and they were all like “no way, we have a song about that!”. So it was pretty obvious that the idea fit from the get go and then it was just up to me to figure out how we would pull it off.” says Andrew McGibbon.

The lead singer of Jordi, Jordi van Dyk, had been a fan of Andrew’s work for some time so when it came to shooting their promo, he insisted it had to be Andrew. With a limited budget, Andrew’s condition was to have total creative control of the image.

“The great thing about focusing on a niche style in photography is that your client will end up giving you much more freedom in a job because they trust you – after all, they came to you for your style. Why would they want to stifle that?” says Andrew.

Andrew’s idea was clear right from the start. The image had to be dramatic, almost like a Turner painting. But he knew that the scene itself would be impossible to achieve on location and in only one shot. “You don’t need to be restricted by the natural or real and can create based on your imagination. There is much more room for magic.” says Andrew.

Andrew ended up playing the role as producer, art director and photographer and Jordi was happy to take his lead.

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Gregory Heisler Photographs a Crowd of 3.000 People with 3 Profoto Strobes

Written by Fredrik Franzén on . Posted in Commercial Photography

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Gregory Heisler Photographers 3000 People with Profoto strobes 1 600x450 Gregory Heisler Photographs a Crowd of 3.000 People with 3 Profoto Strobes

©Gregory Heisler

For the one-year anniversary of the bombing at the Boston Marathon, Sports Illustrated did a special cover, including 3.000 Bostonians standing united at the site of the tragic event. American Photo has interviewed the guy who got the shot. His name is Gregory Heisler and here is how he did it.

“It wasn’t a technical kind of picture,” Gregory Heisler tells American Photo’s Stan Horazcek. “It was more about being able to get a response from the crowd.”

There has apparently been some debate regarding if the cover image was lit or not. Horazcek, of course, asks about this. Heisler replies:

“All we used to light up that entire crowd were two Profoto heads. They were battery-powered Pro-7Bs. They’re 1200 watt strobes and we had them powered down to about half-power.”

“I had another light about a half a block away doing the same exact thing on the back half of the crowd,” he then adds. “It wasn’t like I had a main light and a fill light. They were both doing the same thing in different areas.”

Heisler also comments on his choice of Light Shaping Tool, which he describes as “the secret weapon in the Profoto lineup.” Can you guess what it is?

Head over to American Photo’s site for the full story.

How to Make a Dirty Car Shine Like a Winner

Written by Fredrik Franzén on . Posted in Commercial Photography

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 How to Make a Dirty Car Shine Like a Winner

Most of us associate car photography with chrome and meticulously polished metal. But the Porsche GT that Richard Dole shot had just won a 24-hour long Daytona race and was far from clean. It was covered in dirt and grit. Keep reading to learn how he got his shot.

The 24 Hours of Daytona is a 24-hour sports car endurance race held annually at Daytona International Speedway in Daytona Beach, Florida. Needless to say, the 24-hour long race takes its toll on the racecars. By the time they cross the finishing line, they are covered in dirt and grit.

This year, a Porsche GT from CORE Autosport in Rock Hill, South Carolina, was the first car to cross the finishing line. This car was also the one photographer Richard Dole was asked to shoot on behalf of RACER Magazine.

“This was an unusual assignment,” says Richard. “They wanted me to photograph the car still covered with the dirt, oil, rubber, grease and grime accumulated from the race. And it had to be photographed not in a studio, but in the winning team’s race shop.”

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Pepper Yandell Shoots a $3.67 Million Car in Just 1 Hour. (Yup, You Read Those Numbers Right…)

Written by Fredrik Franzén on . Posted in Commercial Photography

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If you have the opportunity to shoot a 3.67 million dollar car (of which only three exists in the world), you’d probably want enough time to make the most out of it. Car photographer Pepper Yandell had one hour. Still he managed to nail no less than seven shots.   

The Bugatti Veyron Super Sport Rembrandt Edition is not your ordinary car. In fact, considering there are only three of them in the world, it’s pretty much as far from your ordinary car as you come.

“I’ve always wanted to see a Bugatti up close and personal, but I always seemed to just miss one whenever it was around,” says car photographer Pepper Yandell. “My first opportunity to achieve this desire was better than I could’ve ever expected! I was contacted by Park Place Bugatti in Dallas, TX, informing me that they had one of the rarest editions of the Bugatti Veyron Super Sport’s being delivered – the Rembrandt Edition.”

Pepper instantly began planning his shoot and assembling his crew. But as often is the case, not everything went as planned. Read More

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