How Frederic Schlosser Made a Parked Car Look As If It Is Moving At 150 km/h

Written by Fredrik Franzén on . Posted in Commercial Photography

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“So you have a priceless Porsche race car to photograph for an ad campaign and you have to make it look like it’s driving really fast, but space is tight and you left your stunt driver at home. So how do you get the shot of this car driving fast while parked?”

That was the question that Fstoppers staff writer Douglas Sonders asked his readers a while ago. This video holds the answer to that question. If you haven’t seen it already – buckle up and prepare to be amazed as photographer Frederic Schlosser shows what you can achieve with a little know-how and of couple of D1 monoglights and RFi softboxes.

Head over to the Fstoppers site for the full story, including more information about the shoot and some behind-the-scenes shots.

Click here to see more of Frederic’s work.

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Smoking Hot Photography with Brad Trent

Written by Fredrik Franzén on . Posted in Commercial Photography

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Profoto Brad Trent Smoking Hot Photography with Brad Trent

“Dave Baratz at USAWeekend had me shoot Iron Chef Bobby Flay for a Summer Grilling cover. He wanted BBQ…he wanted smoke…he wanted fire…and he wanted it shot in a studio. So we obliged.”

These are Brad Trent’s words, the sole photographer and writer behind the cheekily Damn Ugly Photography website.

So how did he do it? Well, the solution involved a $1850 smoke machine, an Acute2R generator and a spectacular back drop.

Head over the Damn Ugly Photography for the full story.

Light Shaping Tool of the Month: StripLight

Written by Fredrik Franzén on . Posted in Commercial Photography

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Profoto Nigel Hariman Light Shaping Tool StripLight Demented 01 600x327 Light Shaping Tool of the Month: StripLight

©Nigel Harniman

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools. (Previous articles can be found here.) This month we ask UK car photographer Nigel Harniman how and why he uses the StripLight.

Let us be clear about one thing: the StripLight is not a strip softbox. Strip softboxes are mounted onto flash heads. StripLights, on the other hand, are special application heads with built-in flash tubes, designed to provide a long and narrow light source with a subtle fall-off. Think of it as a precise and powerful fluorescent lamp, if you will.

StripLights are often used with BarnDoors to create perfectly even highlights with sharp outlines. It is for this reason that many car photographers wanting razor sharp reflections in the car body use them. This is also where Nigel Harniman and his shots of Demented (his beloved, custom-made Kawasaki VN1500) enter the picture.

To give Demented the respect it deserves, Nigel decided to shoot it in a dank, severe setting amid broken light and fractured metals and water, also known as the Lawrence Recycling plant in Kidderminster. He then used a medium-sized StripLight to make its shapes and details stand out from the murky environment.

“StripLights are very good at front lighting hard, shiny objects,” says Nigel. “You get these clean, white highlights that accentuates the form of the object you’re shooting. In the case of Demented, most of the highlights in its body were created using a single, medium-sized StripLight. The highlights in the chrome, the shape of the fuel tank, the details in the wheels, the texture in the seat, all these little streaky details were created using that single StripLight.” Read More

Tarick Foteh Highlights Design Driven Wakeboard Boats

Written by M. Gertz on . Posted in Commercial Photography

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profoto tarick foteh 03 600x400 Tarick Foteh Highlights Design Driven Wakeboard Boats

© Tarick Foteh

Tigé Boats describes themselves as a design-driven boat company who couples innovative technology to bold shapes and colors to create a high end product. They came to photographer Tarick Foteh looking for some images that would highlight their boats’ unique qualities in a clean, spotless, high-shine style, reminiscent of automotive photography.

Tarick knew that this style would require “extra care in light modification and control,” to say the least, and shipping the boats to a studio that could accommodate them was out of the question and out of the budget. Instead of running away screaming, Tarick rose to the task, traveling to the factory where the boats are made and deciding to build his studio right there on site. Read More

Blair Bunting On Photographing Athletes for Muscle Milk

Written by M. Gertz on . Posted in Commercial Photography

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profoto recommends blair bunting Blair Bunting On Photographing Athletes for Muscle Milk

Blair Bunting thought his campaign for Muscle Milk would be over in a snap, but when the agency saw his initial 4 images, they couldn’t get enough, sending him to multiple locations for over 10 more shoots.

The challenge was to find a lighting setup that would work just as well with a basketball player as it would a yoga practitioner or a runner. Blair settled on one using four Profoto Pro-8a packs to get the desired look, counting on their quality of light and speed.

See the shots and a behind the scenes look at his set over on his blog. See more of his work at blairbunting.com.

All images and quotes in this post are used with permission and ©Blair Bunting, all rights reserved; story is ©Profoto. Please respect and support photographers’ rights. Feel free to link to this blog post, but please do not replicate or re-post elsewhere without written permission.