Jason Bell Shoots Benedict Cumberbatch & Turns Day Into Night

Written by Fredrik Franzén on . Posted in Fashion Photography

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Even those of you who haven’t heard the name Jason Bell before have probably seen his images. With a portfolio brimful of portraits of a-list celebrities such as Scarlett Johanson, Johnny Deep and David Beckham, plus film poster for movies such as Love Actually, About a Boy and Bridget Jones, you’d have to been living under a rock for the last decade to miss them.

In the latest video by the good people over at Phase One, we get to join Jason Bell behind-the-scenes on a recent fashion shoot for Vanity Fair involving the lovely actor with the best name ever: Benedict Cumberbatch.

Benedict, who turns out to be an engaged and compliant subject to work with, climbs up a tree and jumps backwards into a murky lake. All in the sake of art.

Jason Bell, on the other hand, uses three powerful Profoto Pro-8 flashes, cranks up the power and overpowers the sun to effectively turn day into night. Photogenic dogs, softboxes and overheated smoke machines also included. Read More

Zhang Jingna’s 15 Tips On How To Break Into Fashion Photography

Written by Zhang Jingna on . Posted in Fashion Photography

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How to Break Into Fashion Photography

© Zhang Jingna

Fashion and fine art photographer Zhang Jingna has previously written immensely popular articles about commercial shoots, personal projects and on how to improve your photography. This time she will share 15 tips on how to break into fashion photography. Here is how to make it, in Jingna’s own words. 

In my last three articles, I talked about producing commercial and personal photoshoots, and tips on how to improve one’s photography. In this guide, I will share my thoughts on how to break into fashion photography.

Fashion photography is a highly exclusive and competitive industry. Getting in requires dedication, commitment, hard work, and often times, a dash of good luck and timing. There is no great secret or shortcut, it is going to be a tough journey, and you must be prepared for the long-haul. Read More

Tobias Björkgren Brings Our Brand New Octa Softbox To A 400-Year-Old Castle

Written by Fredrik Franzén on . Posted in Fashion Photography

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© Tobias Björkgren

© Tobias Björkgren

A new softbox has been added to Profoto’s growing assortment of RFi Softboxes. It is an octa softbox. A four-foot octa to be precise. Not too big, not too small. Just perfect. Swedish photographer Tobias Björkgren has tried it out. Here is his story.

Ulfsunda Castle in Sweden is old. More than 100 years older than the United States in fact. Built in 1647 during The Thiry Year War, the castle has seen its fair share of historical figures and events.

Latest in line is the world’s first shoot with our brand new octa softbox: the Softbox RFi 4’ Octa. The shoot was done by Swedish portrait and fashion photographer Tobias Björkgren. As historic events go, it might not be able to compete with royal declarations and weddings. Still, we think it deserves its own story.

I shot at Ulfsunda Castle because I wanted to create a feeling of indifferent luxury,” says Tobias. “The model Vanessa Hulot is French and I knew the styling would be quite elegant, so I wanted to play off that. But I didn’t want it to get too serious. It should be like “hey, I live in a castle but I don’t care!

That said, I didn’t want it to get too nice and clean,” adds Tobias. “That is why I wanted to add an element of surrealism to the equation. I didn’t just want elegance. I wanted it to feel a bit dirty and cool too.”

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How Fashion Photographer Rossella Vanon Created Her Smoking Hot Portrait

Written by Fredrik Franzén on . Posted in Fashion Photography

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©Rossella Vanon

Fashion photographer Rossella Vanon has created a smoking hot, eye-catching portrait. Want to learn how she did it? 

Ask a bunch of established photographers for advice, and many of them will tell you to spend more time on your personal projects. Letting your creativity run free is a great way to remind yourself why you fell in love with photography in the first place. More importantly, you might just come up with some clever ideas that you can apply to your commercial work.

London-based fashion photographer Rossella Vanon’s smoking hot portrait is a clear evidence of that. This particular personal project started when an American model friend who was visiting London and wanted to update her portfolio contacted Rossella. By coincidence, an Australian makeup artist contacted her at the same with the same inquiry. So the three decided to get together and do something out of the ordinary. Read More

Rossella Vanon Does Fashion Photography with Zero Flashes

Written by Fredrik Franzén on . Posted in Fashion Photography

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Using the silver side | ©Rossella Vanon

Fashion photography is commonly associated with studio strobes and intricate lighting setups. But it doesn’t have to be like that. You can do it with a single Collapsible Reflector. Fashion photographer Rossella Vanon did just that. Keep reading to learn how.

Rossella Vanon wanted to portray a woman in rough unison with the earth she walks on. To achieve this, Rossella decided to keep her lighting natural and straightforward, working with available light and Collapsible Reflectors only.

“I wanted the woman to look at ease and confident in the nature around her,” says Rossella. “I wanted her to look almost like a warrior, like someone who not only lives in the rough land, but also loves it to the degree that she is willing to fight to protect it. But at the same time, I wanted to keep the feel of the shoot feminine, elegant and ‘fashion’, so to speak.”

That was the image that Rosella had formed in her mind. All the later decisions regarding aspects such as location, styling and lighting were based on this idea. Read More