Light Shaping Tool of the Month: Collapsible Reflectors

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto Reflectors Frederico Martins Light Shaping Tool of the Month: Collapsible Reflectors

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools (previous articles can be found here). This month we talk to Portuguese fashion photographer Frederico Martins about our brand new Profoto Reflectors, released only yesterday!

Born and raised by the owner of a clothing store, fashion is not only Frederico Martins profession. It is in his blood. Today, he is an awarded fashion photographer who counts renowned publications such as Vogue, Elle, Maxim and GQ among his clients.

Frederico started his career shooting surfers, and ever since, he enjoys using the elements of nature and available light to his advantage. This is also the reason why he prefers working with reflectors.

“Working with reflectors is a more natural approach,” says Frederico. “You can forget about batteries, carrying heavy equipment and adjusting the color temperature. You get a natural look and feel with very little effort.” Read More

Goran Ljubuncic Creates Contrasty Light with Soft Light Sources

Written by Fredrik Franzén on . Posted in Fashion Photography

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castro flowers collection campaign 600x400 Goran Ljubuncic Creates Contrasty Light with Soft Light Sources

©Goran Ljubuncic

Fashion photographer Goran Ljubuncic uses soft light sources to create a light that is rich in detail and contrast. “I know this may sound strange but it’s definitely doable,” says Goran. Read the story and learn how.

Like many other photographers, Goran Ljubuncic’s career started almost by accident. For a high school assignment that involved photographing the area in which he lived, 16-year-old Goran borrowed his father’s thirty-year-old camera, and a few hours later his passion for photography had taken hold. Fast-forward another 14 years, and Goran is working as a fashion photographer in Tel Aviv.

Do you have any specific tips and tricks for working with light as a fashion photographer?

“Yes. Don’t forget there’s a reason it’s called fashion photography. Your most important task is to properly convey the features of the product. Sometimes a soft light is the right way to go, and sometimes a harsh and contrasty light is the best option. Having said that, I think that regardless of the type of lighting you’re working with, you still need to preserve a minimum of texture to depict the products in the proper way. Another important aspect of fashion photography is that your pictures need to communicate. They need to evoke an expression from the viewer. Again, this is where your light kicks in since it’s one of the most important factors for determining the mood in the image.” Read More

Douglas Friedman Shoots Sunglasses Underwater for Vogue Italia

Written by Gordon Andersson on . Posted in Fashion Photography

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douglas friedman 1 1 Douglas Friedman Shoots Sunglasses Underwater for Vogue Italia

© Douglas Friedman

Photographer Douglas Friedman recently shot a 14-page special about sunglasses for Vogue Italia. To spice things up, he decided to shoot the whole thing underwater. Needless to say, is was quite the challenge, and if you want to know how he managed to pull it off,  PDN Online has published an interesting article about the shoot.

One thing we can read about in the article is how Douglas used gels to get the colors he wanted from both the water and the model.

“We had four gelled lights with grid spots on the floor outside the tank on the concrete, just behind the tank, and pointing through the glass walls, towards the surface of the water,” says Douglas. “These Profoto lights were gelled red to warm up skin, which can look pale in water, and also to provide a tone that was consistent throughout the layouts. Three Profoto strobes in front of the tank acted as key lights.”

Of course they also write about all the other difficulties that placing your model in a huge water tank means, so if that’s something you want to do this article can be good to read.

Head over to Douglas website to see more of his fantastic work.

Michael David Adams: Hypnos, An Unconscious Love Affair

Written by M. Gertz on . Posted in Fashion Photography

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Michael David Adams is a New York-based fashion and beauty photographer who says he likes nothing better than “getting really dirty and creative.” Take a behind the scenes look at his Hypnos shoot, where he used a deceptively simple set and carefully thought out lighting to create a dark and ominous mood.

To create the set, Michael worked with set designer Brian Byrne to build a few mobile walls that, when arranged in different positions, create the illusion of different scenes.

Each set, however, needed its own lighting scheme to keep the mood consistent. Michael used three 600w monolights along with two Profoto Pro-7 packs and heads and a variety of light shapers, from softboxes with baffles for extra diffusion to umbrellas and diffused grids.

The final images from the shoot can be found below.

You should also check out his website. The underwater images are spectacular.

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How Rossella Vanon Went from Hating the Camera to Loving Photography

Written by Fredrik Franzén on . Posted in Fashion Photography

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 How Rossella Vanon Went from Hating the Camera to Loving Photography

©Rossella Vanon

Rossella Vanon did not like being photographed and decided she would rather hold the camera herself. Today, she is a sought-after fashion photographer with a knack for creating colorful images wrapped in soft light.

About six years ago, Italian-born Rossella Vanon packed her bags and moved to London. The plan was to get a degree in sound engineering and work with music. But things took a different turn.

“It’s kind of funny how I fell in love with photography,” says Rossella. “I was always the one who ran away when someone took out a camera at a party. In fact, I hated being photographed, which is probably why I decided that I preferred being on the other side of the camera. Now I’m in control. There are no longer any crazy pictures of me with insane faces,“ she laughs. Read More