A Photographer’s Tips for How to Market Yourself to Potential Clients

Written by Drew Gurian on . Posted in Instruction

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drew gurian market yourself DG16510 600x399 A Photographers Tips for How to Market Yourself to Potential Clients

Drew Gurian is a young, up-and-coming portrait photographer based in Brooklyn, New York. Each month, he’ll share a story from his journey through one of the busiest photo markets in the world – New York City. This month he will share some tips for how to market yourself as photographer to potential clients.

It’s far too easy in the current marketplace to get wrapped up in gear talk 24/7. We’re constantly inundated with the latest and greatest, and we seldomly spend any time discussing the business side of photography. As much inspiration as I find in this and other blogs across the web, I want to change things up for a moment and share a general overview of how I’ve been working to market myself in the New York City photo market.

Though there’s several different tools we can use for marketing our work, my current marketing plan includes the following elements (each of which could be it’s own post here):

  1. Email blasts
  2. Printed promotional materials
  3. Print portfolio

I will now go a bit more into detail how I work with each of these elements.

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Our Webinar on Matching Strobes with Available Light Was Recorded and Is Now Available as a Video

Written by Fredrik Franzén on . Posted in Instruction

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On September 17, we did a live webinar with Jared Platt on how to match strobes with available light on location. Did you miss it? No worries. The webinar was recorded and is now available as a video.

Profoto hosts free webinars once a month. The next one is scheduled for October 22. Click here to sign up, and we’ll send you a friendly reminder when the next one is about to start.

All previous webinars are also available on the same page. There is one on dramatic night portraits, one on senior portraits and one on how to create a beautiful light in harsh conditions, to name just a few examples.

For more information about the B1 off-camera flash and the other Light Shaping Tools Jared is using in this video, click here.

And have a nice weekend!

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Zhang Jingna’s 14 Steps to Improve Your Photography!

Written by Zhang Jingna on . Posted in Instruction

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Zhang Jingna Elle Russia2 Zhang Jingnas 14 Steps to Improve Your Photography!

©Zhang Jingna

Fashion and fine art photographer Zhang Jingna has previously walked us through a commercial shoot and a personal project. This time she will turn things inwards and talk about how to grow as a photographer. Brace yourself! Here are Zhang Jingna’s 14 steps to improve your photography!

If you have been shooting for a while, whether as a professional photographer or a hobbyist, how do you improve? This is one of the questions I am often asked when a photographer writes to me. With the last two articles, I covered commercial and personal photoshoot productions. For this one I want to turn things inward a little, and talk about how to improve ourselves and better our photography.

So, without further ado, here are my 14 steps to improve your photography!

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Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Written by Zhang Jingna on . Posted in Instruction

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Zhang Jingna Kwak Ji Young Phuong My FW13 Flowers in December1 600x399 Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Have you ever wondered how a commercial photo shoot is done? Well, wonder no more. Today, photographer Zhang Jingna will walk us through the entire process, from request to postproduction. Here is how it works, in Jingna’s own words:

One of the most frequently asked questions I receive is how a commercial photo shoot is done. In this post I’ll be doing a little walkthrough of the steps involved in one of my typical productions, from pre-shoot to final product. Whether you’re an upcoming photographer or just a hobbyist, I hope it sheds some light on the behind-the-scenes and you will find it an interesting read.

Before I start, I should also mention that typically for major clients, there is usually a large team of people working on a campaign. In those instances an executive producer will handle everything related to preparing the shoot, and thus often, all that’s needed of the photographer is to prepare his treatment (more on that in a bit), show up, and shoot.

However, for many other jobs, it’s becoming increasingly popular these days for the photographer to quote and execute the full-scale production of the photoshoot themselves. This post will cover a project’s process on this scale. Read More

How to Create a Superhero-esque Movie Poster in Less Than Two Hours

Written by Fredrik Franzén on . Posted in Instruction

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 How to Create a Superhero esque Movie Poster in Less Than Two Hours

©Andrew McGibbon

It goes without saying that blockbuster movie posters are the result of countless hours of postproduction and spending ridiculous amounts of money. But if you are willing to take it down a notch, you can do your very own poster in just two hours!

South African photographer Andrew McGibbon was recently asked to shoot a promotional image for a man who was about to start his own private security company. The two agreed that a superhero-esque, movie poster-like image would be suitable (everybody needs a hero, right?). But time was short and the budget was limited, so Andrew had to come up with a quick and easy solution. Here is how he did it, explained in six simple steps: Read More