If you’ve ever tried photographing kids, you’re no stranger to silly faces. But while most of us who put these shots in the drawer, San Fransisco-based photographer Greg Koch saves and frames the silly faces only.
“When I initially approached my son’s school with the idea of doing a photo project for their art class, I hadn’t yet realized the concept of silly faces,” says Greg Koch. “I only knew I wanted to do a studio shoot. I had just purchased a Profoto Pro-B4 pack and was eager to test it before a couple of client shoots I had the following week.
“When preparing for the shoot in the studio with my son, I kept trying to get a smile out of him. He, in turn, kept making silly faces. That’s when inspiration struck. Why should I try to get all of these kids to do something as unnatural as posing? Wouldn’t it be better to shoot them with all their natural charisma and energy? The idea felt very natural and I decided to push forward with it. The Silly Faces project was born.”