Andrea Belluso is an experienced photographer with more than three decades in the business. He has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography. Once a month, Andrea takes us behind the scenes of one of his most recent shoots. This time he creates a hard and punchy light with the Magnum Reflector!
“Capture the essence of a classic yet modern and active man.” That was the brief I was given by advertising agency JU’NK, who had been hired by Pall Mall Barbers, one of the oldest and most respected barbershops in London, to promote their new line of products.
The first thing we did was to look for a model. Finding a British-looking man with just the right attitude in Sweden was not the easiest thing to achieve. But the second we met male model and rock star Knut, we knew we had our man!
The image was shot in one of Stockholm’s oldest boxing clubs. There is a deeply rooted boxing tradition among British gentlemen, so we figured the location would fit the brief perfectly. But there are certain challenges with shooting at a gym. Gyms are quite sterile, brightly lit environments, so creating mood and atmosphere is not an easy thing to do.