Michael David Adams: Hypnos, An Unconscious Love Affair

Written by M. Gertz on . Posted in Fashion Photography

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Michael David Adams is a New York-based fashion and beauty photographer who says he likes nothing better than “getting really dirty and creative.” Take a behind the scenes look at his Hypnos shoot, where he used a deceptively simple set and carefully thought out lighting to create a dark and ominous mood.

To create the set, Michael worked with set designer Brian Byrne to build a few mobile walls that, when arranged in different positions, create the illusion of different scenes.

Each set, however, needed its own lighting scheme to keep the mood consistent. Michael used three 600w monolights along with two Profoto Pro-7 packs and heads and a variety of light shapers, from softboxes with baffles for extra diffusion to umbrellas and diffused grids.

The final images from the shoot can be found below.

You should also check out his website. The underwater images are spectacular.


profoto michael david adams hypnos 01 600x382 Michael David Adams: Hypnos, An Unconscious Love Affair

©Michael David Adams

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©Michael David Adams

profoto michael david adams hypnos 08 600x382 Michael David Adams: Hypnos, An Unconscious Love Affair

©Michael David Adams

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©Michael David Adams

profoto michael david adams hypnos 06 600x763 Michael David Adams: Hypnos, An Unconscious Love Affair

©Michael David Adams

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©Michael David Adams

profoto michael david adams hypnos 04 600x763 Michael David Adams: Hypnos, An Unconscious Love Affair

©Michael David Adams

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©Michael David Adams

All images and quotes in this post are used with permission and ©Michael David Adams, all rights reserved; story is ©Profoto. Please respect and support photographers’ rights. Feel free to link to this blog post, but please do not replicate or re-post elsewhere without written permission.

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Comments (8)

  • Santiago Andrade

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    It was amazing, and hopefully I’m gonna make the same thing in few years, but in this moment I want to know if is posible to know, how is the ligth set for each photo.? And also if Michael is a teacher? Or where he learn?
    Thanks for all
    Santiago Andrade

    Reply

  • Aditya Agnihotri

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    Amazing photographs!

    Lightening is the backbone…of photography!

    Reply

  • Randy

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    C’mon Profoto! You guys are a lighting manufacturer! You’re showcasing a series of amazing images and elude to the “deceptively simple set and carefully thought out lighting that creates a dark and ominous mood”, yet you don’t share the lighting setup? I can probably figure it out from the quick glimpses I see in the video, but other than that, it’s simply a series of images from a photographer MAYBE using Profoto lighting? Yawn…

    Reply

    • Fredrik Franzén

      Fredrik Franzén

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      Hi Randy,

      We always try to have a lighting diagram or some other background info to go with each article, but we don’t always succeed. In the case of images such as Michael David’s, we’d rather show them without a diagram than not at all. That being said, your feedback is much appreciated and noted.

      Have a nice weekend,
      Fredrik Franzén, Profoto

      Reply

      • Randy

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        Thanks Fredrik! It’s great that companies manufacturing products for professional photographers make the effort to showcase inspiring images that were created using their equipment. Even better when they make an effort to educate their customers and show them how to use the equipment in new and inspiring ways. The photos were great, no question of that. But the lighting modifiers were just as important as the lighting source. But the most important aspect is the creative vision behind the images. That’s something that no one can buy! :)

        Reply

  • JuanCarlos

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    The photos are amazing but behind the scenes there is a complete crew of assistants, designers, artistic director along with great models and the top talent of Michael David.
    Having said that Profoto is second to none in photography lighting. The consistency of the light output and the great modifiers really help. In an assignment like this you don’t want to be distracted thinking if your equipment is going to work!!!
    Al thought this article is just to show the images and perhaps inspire us a diagram will be welcome to get a better idea of what goes behind the scenes !!!!
    Thank you for sharing this article !!!!

    Reply

  • Asim

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    Amazing photography by Mr. Adams

    Reply

  • chason

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    im wondering how the the shadows model‘s faces?image No.7 and 6? can be created

    Reply

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