Recently, I emptied out an old storage unit I had been renting for far too long. I found myself throwing out hundreds of high-end fashion catalogs I had designed in another life. Back in the day, I had become friendly with many New York fashion photographers, and would marvel at their varying abilities to deal with difficulties encountered making garments look good on waif-like models. Garments always hung in unpredictable ways, shadows obscured details, busy patterns would moiré, and other seemingly endless problems would arise. Good lighting was critical, and it seems Swedish photographer Stefan Tell not only knows that, but knows how to achieve it. I wish he had been working in New York when I could’ve hired him.
In his recent blog post, Clothing Photography — Step by Step, Tell describes a recent job where he shot 325 photos, covering the same garment at least three different ways.
Tell provides an excellent lighting diagram for the setup he used in the studio. Employing two Profoto ComPact 300 units, a Profoto AcuteB 600R, a Profoto ComPact 600R, a Profoto White Softlight Reflector, a Profoto Octa Softbox, a Profoto Striplight Softbox, and various reflectors, Tell explains in superb detail how he saved himself a week’s worth of color correction and retouching in Photoshop by getting it right in-camera.
Awesome job for both an assignment well-executed and a fantastic step-by-step guide. Thank you, Stefan!
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