Bsmart: Clever Teamwork

Written by Fredrik Franzén on . Posted in Commercial Photography

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©Bsmart

©Bsmart

If you get off the subway at the Stockholm Public Library, cross the road and turn left, you will come across an old, beautiful, yellow brick building. This was once a stable for Stockholm’s garbage transporting horses, but today the renovated building houses one of the city’s most sought-after production teams: Bsmart.

The first thing you will notice when you step through the doors is the studio. Almost the entire ground floor is occupied with photo sets. There are two large Sinar P3 cameras, Profoto D4 units, boom stands, rails and props, amongst other things. But Bsmart is not just a traditional photo studio. Take the stairs to the next floor and see for yourself. Here is the office, where cameras are replaced by computers and Wacom tablets.

“We work with all kinds of images,” says Bsmart’s head honcho Tomas Lestrup. “Photography, CGI, retouch and even animation and video. The ad agencies don’t come to us just to get their images shoot. They come to us because we can help them decide which solution suits their needs the best. We become a part of the creative process, and once the decision has been made, we manage it all the way from the drawing board to finished product. I believe it’s a lot more effective way of doing things.”

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VIDEO: Brian Braun Shoots a McLaren MP4-12c

Written by Ron Egatz on . Posted in Videos

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Photographer Brian Braun has put together a film of a shoot he did in Dallas, Texas on a busy highway overpass. Braun was able to achieve the goal of photographing his dream car, a McLaren MP4-12c.

He’s also posted a great group of behind-the-scenes black and white shots of the day.

Braun’s gear used on the shoot includes a Canon 5D Mark II85mm f/1.2L lens24-70mm f/2.8L lens, 70-200mm f/2.8L IS II lens, PocketWizard radio triggers, Induro tripod, Profoto Pro-7B battery packs and heads.

Learn more about Brian Braun at his site and his blog.

Do You Subscribe to our (New) Newsletter?

Written by Fredrik Franzén on . Posted in News

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Profoto Newsletter

We recently reworked our global newsletter, polished the layout and streamlined the content. The newsletter is now sent out once a month and presents all the latest news in a condensed and easy-to-read format. We think you will like it.

The first issue was sent out at the beginning of March . (You can still read it here.) The next one will go out on April 2. If you want to receive the latest news first, sign up here. Note: If you live in North America, we recommend that you sign up here instead.

VIDEO: Still Life Becomes Alive

Written by Fredrik Franzén on . Posted in Videos

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This video was not filmed. It has, instead, been composed from 150 still photographs. The photographs have not been retouched and only basic video editing has been done.

All this was done by La Toute Petite Agence, using a single Profoto D4 Air. La Toute Petite Agence is a Parisian studio devoted to shooting luxury products from such brands as Cartier, Valentino and Boucheron. It is obviously an exclusive and prestigious market, but La Toute Petite Agence has managed to remain at the forefront for well over 15 years now – much thanks to 360° shoots such as this. Needless to say, 360° shoots require greats skills as well as extreme consistency in power output and color stability – especially when you are shooting shiny details such as silver, gold and diamonds. In a video such as this, a 1/10 f-stop variation would be enough to ruin the result. But as you can see, La Toute Petite Agence pulled it of nicely.

Oh, and if you for some reason would like to know how much that watch is, we can only tell you this much: you can not afford it. Trust us.

See more of La Toute Petite Agence’s glamorous work at their website.

Alex Hajdu & the Harley Davidson Man

Written by Fredrik Franzén on . Posted in Commercial Photography

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Harley Davidson no°1 | ©Alex Hajdu

Harley Davidson no°1 | ©Alex Hajdu

We have said it before, but it bears repeating once again – we love if when you share your work with us. So, if you have created something with our gear that you are a little extra proud of, feel free to use the contact formulary and show us.

This is how we came across the beautiful images that Slovak photographer Alex Hajdu created for a Harley Davidson campaign. Alex was also kind enough to include a couple of lighting diagrams and a short text describing the shoot. Here is what he wrote:

“As you will see, the lighting set up for this project was really simple. In fact, I’m not a fan of complicated set ups. Apart from ambient light, I used 1 Pro-7b generator and 2 Pro-B heads. One head was equipped with 1 Softbox 2×3′ Octa, the other with a Zoom Reflector. I also had a white poly. Because I wanted to feel the flash in the pictures and get a darkened sky and background, I rated the camera to ISO 100, f4, 1/500.”

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