This video was not filmed. It has, instead, been composed from 150 still photographs. The photographs have not been retouched and only basic video editing has been done.
All this was done by La Toute Petite Agence, using a single Profoto D4 Air. La Toute Petite Agence is a Parisian studio devoted to shooting luxury products from such brands as Cartier, Valentino and Boucheron. It is obviously an exclusive and prestigious market, but La Toute Petite Agence has managed to remain at the forefront for well over 15 years now – much thanks to 360° shoots such as this. Needless to say, 360° shoots require greats skills as well as extreme consistency in power output and color stability – especially when you are shooting shiny details such as silver, gold and diamonds. In a video such as this, a 1/10 f-stop variation would be enough to ruin the result. But as you can see, La Toute Petite Agence pulled it of nicely.
Oh, and if you for some reason would like to know how much that watch is, we can only tell you this much: you can not afford it. Trust us.
See more of La Toute Petite Agence’s glamorous work at their website.