If you get off the subway at the Stockholm Public Library, cross the road and turn left, you will come across an old, beautiful, yellow brick building. This was once a stable for Stockholm’s garbage transporting horses, but today the renovated building houses one of the city’s most sought-after production teams: Bsmart.
The first thing you will notice when you step through the doors is the studio. Almost the entire ground floor is occupied with photo sets. There are two large Sinar P3 cameras, Profoto D4 units, boom stands, rails and props, amongst other things. But Bsmart is not just a traditional photo studio. Take the stairs to the next floor and see for yourself. Here is the office, where cameras are replaced by computers and Wacom tablets.
“We work with all kinds of images,” says Bsmart’s head honcho Tomas Lestrup. “Photography, CGI, retouch and even animation and video. The ad agencies don’t come to us just to get their images shoot. They come to us because we can help them decide which solution suits their needs the best. We become a part of the creative process, and once the decision has been made, we manage it all the way from the drawing board to finished product. I believe it’s a lot more effective way of doing things.”