On A Faraway Beach With Sandra Åberg & The New Profoto Umbrella Deep

Written by Rebecca Ahremark on . Posted in Portrait Photography

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Six new umbrellas have been added to the growing family of Profoto umbrellas. The new umbrellas are unique in that they are small and lightweight yet deep and parabolic. Photographer Sandra Åberg has tried out the medium version. Here is her story.

Sandra Åberg shoots fashion. And weddings. Sometimes one at a time, sometimes both at once.

When I first started, people told me I couldn’t do both. They told me you have to choose. But you should never tell me what I can or cannot do because then I just have to prove that I can do it!

“So, now I’m a fashion and a wedding photographer. Some call it Bridal Couture, which I kind of like.

Sandra enjoys the variation. It keeps her on her toes, she says.

“The fashion photography aspect brings such creative freedom. It’s something I’m very passionate about. The wedding photography, on the other hand, is very much about capturing a special moment or an event. But I do my best to be creative here too. If possible, I want my wedding shots to be like a bridal editorial, telling the story of the couple and their undying love.”

 

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New From Profoto: Small Yet Deep And Parabolic Umbrellas

Written by Rebecca Ahremark on . Posted in News

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New From Profoto Small Yet Deep And Parabolic Umbrellas5.jpg New From Profoto: Small Yet Deep And Parabolic Umbrellas

Today we expand our assortment of umbrellas with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolic.

Last year, we introduced a new line of umbrellas, comprising twelve models in two shapes (deep and shallow) and three fabrics (white, silver and translucent).

Today, Profoto’s line of umbrellas is extended with six new models. The new models are unique on the market in that they are small and lightweight yet deep and parabolically shaped. This combination of size and shape creates a more focused and directed light than what you might expect from an umbrella of this size. Read More

Frederic Schlosser’s Solution for Shooting Cars on Location

Written by Fredrik Franzén on . Posted in Commercial Photography

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Get the shot Frederic Schlosser shooting cars.jpg Frederic Schlossers Solution for Shooting Cars on Location

@ Frederic Schlosser

Shooting cars is a challenge. They are big, shiny and oddly shaped. German photographer Frederic Schlosser and his assistant took two cars, one classic sport car from the 1970’s and a comtemporty model of the same car and drove to Prague, Czech Republic. Here’s how he shot the two cars using the Profoto 1 Location Kit.

In the trunk: Frederic’s camera, his Profoto B1 Location Kit and a SoftboxRFi 1×4’. The Plan: shoot the two cars on location with the beautiful, old buildings in the background.

“I love fast cars,” says Frederic. “I love good car design, and I love driving cars. That’s why I got into car photography. It allows me to live out my two biggest passions in life!” Read More

Victoria Will’s Moment With Brad Pitt. The Story Behind a Celebrity Portrait.

Written by Fredrik Franzén on . Posted in Portrait Photography

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Get the shot The Celebrity Portrait Victoria Wills Meeting With Brad Pitt Victoria Wills Moment With Brad Pitt. The Story Behind a Celebrity Portrait.

©Victoria Will

New York-based photographer Victoria Will faced a challenge. She was in a small room with noting but floral wallpaper, a huge table and some chairs. In a few minutes time Brad Pitt would enter the room to have his portrait taken. Here is how she did it. 

The Shoot

It was 2013 and Brad Pitt was in New York City to promote his new movie World War Z. Journalists and photographers had been invited to a press junket at local hotel. One of them was celebrity photographer Victoria Will. “These kinds of shoots are always a challenge,” says Victoria. “They don’t tell me what kind of room we’ll shoot in, what clothes the subject will wear or how much time we’ll have.”

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How Andrew McGibbon Made a Rock Band in a Parking Lot Look Like a 19th Century Painting

Written by Rebecca Ahremark on . Posted in Commercial Photography

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When Indie Rock band JORDI needed a promo image to coinside with their debut album, photographer Andrew McGibbon was their first and only choice. With total creative control Andrew put them on boat and started to make magic.

“For some reason, I entered the conversation with the idea of a row boat in rough seas and they were all like “no way, we have a song about that!”. So it was pretty obvious that the idea fit from the get go and then it was just up to me to figure out how we would pull it off.” says Andrew McGibbon.

The lead singer of Jordi, Jordi van Dyk, had been a fan of Andrew’s work for some time so when it came to shooting their promo, he insisted it had to be Andrew. With a limited budget, Andrew’s condition was to have total creative control of the image.

“The great thing about focusing on a niche style in photography is that your client will end up giving you much more freedom in a job because they trust you – after all, they came to you for your style. Why would they want to stifle that?” says Andrew.

Andrew’s idea was clear right from the start. The image had to be dramatic, almost like a Turner painting. But he knew that the scene itself would be impossible to achieve on location and in only one shot. “You don’t need to be restricted by the natural or real and can create based on your imagination. There is much more room for magic.” says Andrew.

Andrew ended up playing the role as producer, art director and photographer and Jordi was happy to take his lead.

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