Joe McNally Explains Lighting Ratios

Written by Fredrik Franzén on . Posted in Videos

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Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way. In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what lighting ratios are and how to use them to improve your photography. Here is how it works, in Joe’s own words.

So the cool thing about being a photographer is that you can take a piece of your imagination and make it real by taking a picture of it.

But what stands between you and the realization about imagination? All this technology with all these numbers attached to it, right? F-stops, shutter speeds … and lighting ratios, which is what we’re going to talk about now.

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Joe McNally Explains TTL

Written by Fredrik Franzén on . Posted in Videos

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Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way. In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what TTL is and how to use it to improve your photography. Here is how it works, in Joe’s own words.

So we’re here in a photo studio today discussing the principles of TTL flash using the Profoto Off-Camera Flash System.

If you watch the video, you will see that there is a Profoto Softbox RFi 5′ Octa behind me. It’s fitted with a Profoto B1 Off-Camera Flash, which is a battery-operated system, right? And I’ve got TTL control over it.

If you see that size of light, especially in a studio, historically you would say: “Oh, that’s a manual light! I have to go over and adjust that light.” But the beauty of the Profoto system is that not only has it got this tremendous array of Light Shaping Tools, it also has TTL technology.

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On To Light Shaping: Jared Platt Takes on the Desert Sun

Written by Harley Anderson on . Posted in Videos

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On to Light Shaping is a new video series in which get to see 18 renowned portrait and wedding photographer create magic with Profoto Off-Camera Flash. In this video we join photographer Jared Platt for a shoot in the sunny and harsh desert sun. When you are done watching, click here to see the rest of the series.

Jared Platt is a photographer, lecturer, educator, writer, and imaging consultant based in Phoenix, Arizona. On a recent jaunt to South Mountain – the regional Mecca of mountain biking located in the Phoenix Reserve, Jared took Profoto’s new B2 Off-Camera Flash for a real-world test drive.

The lighting at the location was as expected – bright, sunny and harsh. This meant the B2’s 250 Ws of powerful would be put to good use. As everybody was getting to the location by bike, the B2’s compact size and light weight was also a huge help.

To paraphrase Jared, “One of the crazy things about the B2 is that we were able to fit a 250ws flash pack, an Umbrella Deep Silver S, and a collapsible monopod into a small backpack designed to carry a camera and lens. The entire lighting system fit into a backpack… it weighed maybe a little over 7lbs!”

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What’s The Difference Between Shooting in Studio and On Location?

Written by Jared Platt on . Posted in Lighting Tips

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What’s the Difference? is a series of video lighting tutorials. Each episode responds to a single question. In this episode, Jared Platt compares shooting in studio and on location. The entire series, including all videos, articles and lighting diagrams, is available at our website. And feel free to leave a question in the comment section if you have one!

I am an on-location photographer – my principal photography business (weddings) requires that. When I am in the studio, economy of lights and equipment is not too critical, but when I am flying to a wedding somewhere around the world, or setting up a bridal portrait on a cliff over the Grand Canyon, I need a balance of portability and power.

For this shot, we compared photographing in studio and on location using roughly the same gear: the Profoto B2 Off-Camera Flash with an Umbrella Deep Silver M. On location, this was the only light we needed. But in the studio we had to simulate the sun and the ambient light we would get on location, so we added two B1 Off-Camera Flashes into the mix.

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The Secret Jill Greenberg Filter That Took Her to Where She Is Today

Written by Rebecca Ahremark on . Posted in Portrait Photography

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© Jill Greenberg

© Jill Greenberg

“People always ask what filter I use, but the filter is me,” says Jill Greenberg. That filter has resulted in some of the most instantly recognisable images of the last two decades. 

Jill Greenberg was born in Montreal, but raised in Detroit and has taken photographs for as long as she can remember.

“I started making photographs as a “shortcut” to drawings and paintings,” replies Jill when asked why she decided to become a photographer. “My work has always been concerned with the image itself, the surface. Of course the meaning and concept too, but never really in a documentary way. All of my drawings are from my head — funny, mannered characters with lots of color. Not from life, so my photographs are from my head too… if that makes any sense.”

When attending high school, Jill always thought she wanted to become a fashion illustrator, and later even a fashion photographer.

“I went to school with the intention of majoring in illustration and I even spent the previous summer at RISD in their Illustration summer session. Then the summer before RISD I attended Parson in Paris for Photography on a scholarship. I somehow did not feel like I could break into fashion but it has always been my interest. But I do bring that interest to surface, if you will, with my portraiture and advertising assignments.”

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