Evelyn Hruby is a product photographer, based in Vienna, Austria. When asked what characterizes her work, she replies: “the pursuit of capturing beauty – beauty in all its facets.” In this particular shoot she was trying to capture the beauty of water in motion.
“I guess it was a combination of luck and destiny,” replies Evelyn when asked how she got into product photography. “About 20 years ago I packed my bags and flew to Los Angeles. The plan was to travel from there through Mexico and South America for about six months, but when I arrived in Venice Beach, I fell in love with the city. One thing led to another, and before I knew it I was studying photography. This was one of the greatest experiences in my life. I’ve always been interested in product photography. I love getting into the details and studying how different textures and colors reflect light in their very own, unique way.
You’ve been working as a product photographer for quite some time now. What would you say are the most important things you’ve learned?
“That it requires good organization, patience and a precise idea of the final photo. Knowing what Light Shaping Tool to use and how to use them in a way that makes the details in the product come alive is also important. But the most important thing of all is, of course, to have fun and love what you do. Then everything else will come naturally.”
To have fun and love what you do – Evelyn’s shots of fruit and flowers in water are a result of that approach. It all started when a client who was about to start a new restaurant contacted her and asked for a series of promotional images that would convey a fresh, crisp and sparkling feel. The images would also be used for the menus and be framed and put on the wall in the restaurant. Hence, Evelyn needed something clean yet detailed that would work in different sizes and contexts.
“The idea for the shots was born from the fact that I love working with water as well as with the Pro-B4 generator’s high speed and short flash durations. I just put the two things together and this idea came to me. In addition, it was important to me to have, besides the blue water, only one main color in each picture.”
Evelyn used one small aquarium and one Pro-B4 to achieve this. To freeze the water bubbles, she set the Pro-B4’s flash duration to 1/25.000 of a second. She then connected two Pro-B Plus Heads to the battery generator. The background light was equipped with a Profoto WideZoom Reflector with blue gels, while the main light was equipped with a Beauty Dish and positioned on the left hand side of the aquarium, so that the fruits were well lit but without any visible reflection in the glass.
“The Beauty Dish is probably my favorite Light Shaping Tool,” says Evelyn. “It’s not only great for beauty shootings, but has just the same effect in product photography: it makes everything look even more beautiful.”
See more of Evelyn’s pursue of capturing beauty at her website.
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