Posts Tagged ‘Andrea Belluso’

Spice Up Your Lighting with the WideZoom Reflector

Written by Fredrik Franzén on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. Once a month, Andrea takes us behind the scenes of a recent shoot to share some of the knowledge he has gained over the years. This time he shows us how to use the WideZoom Reflector in a creative, out-of-the-box way.

I was recently approached by the staff at Klassik Magazine asking me to do a fashion story based on the official trend forecast for 2015 stating that India will be a great source of inspiration. I gave the brief some thought and realized that I wanted to shoot different kinds of images but with a consistent look and feel – as one normally does in an editorial fashion story. I also knew I wanted a hard light with a lot of contrast and dramatic shadows.

There are a number of Profoto hard reflectors that can do this. But for this particular shoot I chose the WideZoom Reflector. The WideZoom Reflector creates a wider, more even light than any other Profoto hard reflector. For this reason I often use it as a background light. But on this shoot I decided to use it in a non-traditional way. I used it as a sidelight. This allowed me to create the heavy shadows I needed, while at the same time spilling some nice light onto the background. Also, using the same Light Shaping Tool in different ways for different shots would help me achieve the consistent look and feel I was going for. Read More

Hard, Punchy Light at the Boxing Club with the Magnum Reflector

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. He has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography. Once a month, Andrea takes us behind the scenes of one of his most recent shoots. This time he creates a hard and punchy light with the Magnum Reflector!

“Capture the essence of a classic yet modern and active man.” That was the brief I was given by advertising agency JU’NK, who had been hired by Pall Mall Barbers, one of the oldest and most respected barbershops in London, to promote their new line of products.

The first thing we did was to look for a model. Finding a British-looking man with just the right attitude in Sweden was not the easiest thing to achieve. But the second we met male model and rock star Knut, we knew we had our man!

The image was shot in one of Stockholm’s oldest boxing clubs. There is a deeply rooted boxing tradition among British gentlemen, so we figured the location would fit the brief perfectly. But there are certain challenges with shooting at a gym. Gyms are quite sterile, brightly lit environments, so creating mood and atmosphere is not an easy thing to do.

As always, I solved this by bringing my own lights, in this case three B1 off-camera flashes and three Magnum Reflectors. Read More

The Light Shaper Shows How to Create Colored Shadows on the Background

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. He has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography. Once a month, Andrea takes us behind the scenes of one of his most recent shoot. This time he shows us how he created colored shadows on a background. Enjoy!

Hederus is what could be described as a Swedish sports fashion brand. By that I mean they design clothes with a sporty attitude rather than actual sportswear. I was recently approached by Hederus and asked to shoot a series of images that would reflect this mixture of fashion and an active, colorful lifestyle. It was important that this came through in all aspects of the images – the styling, the model, the lighting, etc.

So, I started thinking. Pretty soon I remembered this shoot I did in the early days while assisting Bardo Fabiani. For those of you who don’t remember, Bardo was a pretty big name back then. He himself had started out assisting the legendary David Bailey. Coming from that background, Bardo was obviously meticulous and creative with his lighting. I learned a lot from him.

The shoot I remembered involved Bardo and me playing with colored shadows on the background. I used to think it was such a simple yet fun and creative thing to do, and I still do. It’s also really easy! You put colored gels on your background light. You then bleach the colored background with some hard front lighting. Finally, you place the model so that he or she prevents the bleaching main light from hitting the background and, hey presto, you have a colored shadow!

I decided to do something similar for Hederus. But I tweaked the concept and kept the colored background in a tone similar to that of the shadows. This is also quite easy to do. Just make sure your main light isn’t strong enough to bleach out the background completely. But it has to be strong and hard enough to get a distinct shadow. So how did I do that?

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The Light Shaper: The Skate Park Setup

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. Over the years, he has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography.

Once a month Andrea shares one of his most recent setups.

This month’s setup:

The Skate Park Setup

Perfect when:

You are shooting action in the sun.

But also when:

You want a soft and even light covering a fairly large area.

The assignment:

It’s not every day that I get to shoot skateboarders. I mainly do fashion and beauty. But I must admit, I have a soft spot for skateboarders. I’m amazed by the stuff they do on their boards! So, when I was asked if I wanted to do a shoot for Radio Skateboards, I didn’t hesitate.

After giving the shoot some thought, I decided that I wanted to catch the skateboarder mid air. I wanted to have passion, action and a clear focus on the moment. In other words, I wanted to freeze the action but have a little bit of motion blur to give the image more dynamics. Read More

The Light Shaper: The Magazine Cover Setup

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. Over the years, he has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography.

Once a month Andrea shares one of his most recent setups. (Previous setups can be found here.) This month he is stepping up the game by presenting his very first The Light Shaper video. Hope you like it!

Setup: The Magazine Cover Setup

Perfect when: Shooting a famous singer

But also when: You want a soft and crispy light

The assignment: I was asked by beauty magazine Daisy Beauty to do a cover shoot with Swedish singer Emilia de Poret. The brief was simple: keep it simple but try to make the image stick out of the crowd of commercial magazine covers. The editor specifically asked for a portrait with a bit of a sidelight, but with a nice beauty feeling to it and not over the top. Emilia is known for her immense wardrobe of designer clothes, so she styled herself for the shoot. Read More