Posts Tagged ‘Beauty Dish’

How Andrew McGibbon Made a Rock Band in a Parking Lot Look Like a 19th Century Painting

Written by Rebecca Ahremark on . Posted in Commercial Photography

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When Indie Rock band JORDI needed a promo image to coinside with their debut album, photographer Andrew McGibbon was their first and only choice. With total creative control Andrew put them on boat and started to make magic.

“For some reason, I entered the conversation with the idea of a row boat in rough seas and they were all like “no way, we have a song about that!”. So it was pretty obvious that the idea fit from the get go and then it was just up to me to figure out how we would pull it off.” says Andrew McGibbon.

The lead singer of Jordi, Jordi van Dyk, had been a fan of Andrew’s work for some time so when it came to shooting their promo, he insisted it had to be Andrew. With a limited budget, Andrew’s condition was to have total creative control of the image.

“The great thing about focusing on a niche style in photography is that your client will end up giving you much more freedom in a job because they trust you – after all, they came to you for your style. Why would they want to stifle that?” says Andrew.

Andrew’s idea was clear right from the start. The image had to be dramatic, almost like a Turner painting. But he knew that the scene itself would be impossible to achieve on location and in only one shot. “You don’t need to be restricted by the natural or real and can create based on your imagination. There is much more room for magic.” says Andrew.

Andrew ended up playing the role as producer, art director and photographer and Jordi was happy to take his lead.

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Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Written by Zhang Jingna on . Posted in Instruction

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Have you ever wondered how a commercial photo shoot is done? Well, wonder no more. Today, photographer Zhang Jingna will walk us through the entire process, from request to postproduction. Here is how it works, in Jingna’s own words:

One of the most frequently asked questions I receive is how a commercial photo shoot is done. In this post I’ll be doing a little walkthrough of the steps involved in one of my typical productions, from pre-shoot to final product. Whether you’re an upcoming photographer or just a hobbyist, I hope it sheds some light on the behind-the-scenes and you will find it an interesting read.

Before I start, I should also mention that typically for major clients, there is usually a large team of people working on a campaign. In those instances an executive producer will handle everything related to preparing the shoot, and thus often, all that’s needed of the photographer is to prepare his treatment (more on that in a bit), show up, and shoot.

However, for many other jobs, it’s becoming increasingly popular these days for the photographer to quote and execute the full-scale production of the photoshoot themselves. This post will cover a project’s process on this scale. Read More

How to Create a Superhero-esque Movie Poster in Less Than Two Hours

Written by Fredrik Franzén on . Posted in Instruction

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©Andrew McGibbon

©Andrew McGibbon

It goes without saying that blockbuster movie posters are the result of countless hours of postproduction and spending ridiculous amounts of money. But if you are willing to take it down a notch, you can do your very own poster in just two hours!

South African photographer Andrew McGibbon was recently asked to shoot a promotional image for a man who was about to start his own private security company. The two agreed that a superhero-esque, movie poster-like image would be suitable (everybody needs a hero, right?). But time was short and the budget was limited, so Andrew had to come up with a quick and easy solution. Here is how he did it, explained in six simple steps: Read More

Evelyn Hruby: Beauty in Motion

Written by Fredrik Franzén on . Posted in Product Photography

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©Evelyn Hruby

Evelyn Hruby is a product photographer, based in Vienna, Austria. When asked what characterizes her work, she replies: “the pursuit of capturing beauty – beauty in all its facets.” In this particular shoot she was trying to capture the beauty of water in motion.

“I guess it was a combination of luck and destiny,” replies Evelyn when asked how she got into product photography. “About 20 years ago I packed my bags and flew to Los Angeles. The plan was to travel from there through Mexico and South America for about six months, but when I arrived in Venice Beach, I fell in love with the city. One thing led to another, and before I knew it I was studying photography. This was one of the greatest experiences in my life. I’ve always been interested in product photography. I love getting into the details and studying how different textures and colors reflect light in their very own, unique way.

You’ve been working as a product photographer for quite some time now. What would you say are the most important things you’ve learned?

“That it requires good organization, patience and a precise idea of the final photo. Knowing what Light Shaping Tool to use and how to use them in a way that makes the details in the product come alive is also important. But the most important thing of all is, of course, to have fun and love what you do. Then everything else will come naturally.”

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Neil van Niekerk and his Silver Birds

Written by Ron Egatz on . Posted in Editorial Photography

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©Neil vanNiekerk

©Neil van Niekerk

Photographer Neil van Niekerk regularly creates incredible portraits utilizing off-camera flash, and has written several books on lighting. He often pairs with Modern Gypsies, a Brooklyn, New York performance group, using them as subjects.

All photographers are eventually confronted with the following scenario. You’re shooting portraits outdoors and there’s not a cloud in the sky. The sun is direct and unforgiving. Shadows on faces are heavy, and with just one light source, you can either have your subjects wear sunglasses and face the sun, or you can have them with dark shadows on their faces.

One look at an outdoor shoot by Neil van Niekerk, and you know this photographer knows what he’s doing to avoid shadow problems in direct sun. A recent post on his blog examines how he dealt with the issues of a cloudless sky.

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