To distinguish oneself as a photographer is a hard endeavor. It is a small business and the competition can be tough. Lindsay Adler has many years of experience from portrait and fashion photography. Here she writes about how to differentiate yourself as a photographer.
I’ve been a professional portrait photographer for more than 15 years, beginning with a small studio in rural upstate New York. In this relatively small market, I shot a wide range of subjects to try to make ends meet but still found it very hard to stand out from all the competition. I felt like everyone had a mother, father, or uncle who was a photographer competing for limited business.
Today I am a fashion and portrait photographer in NYC with clients ranging from celebrities, professional athletes, models and more. How did I find the solution to differentiation? Trust me, it wasn’t a smooth or pretty path.