Posts Tagged ‘Fashion Photography’

Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Written by Zhang Jingna on . Posted in Instruction

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Zhang Jingna Kwak Ji Young Phuong My FW13 Flowers in December1 600x399 Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Have you ever wondered how a commercial photo shoot is done? Well, wonder no more. Today, photographer Zhang Jingna will walk us through the entire process, from request to postproduction. Here is how it works, in Jingna’s own words:

One of the most frequently asked questions I receive is how a commercial photo shoot is done. In this post I’ll be doing a little walkthrough of the steps involved in one of my typical productions, from pre-shoot to final product. Whether you’re an upcoming photographer or just a hobbyist, I hope it sheds some light on the behind-the-scenes and you will find it an interesting read.

Before I start, I should also mention that typically for major clients, there is usually a large team of people working on a campaign. In those instances an executive producer will handle everything related to preparing the shoot, and thus often, all that’s needed of the photographer is to prepare his treatment (more on that in a bit), show up, and shoot.

However, for many other jobs, it’s becoming increasingly popular these days for the photographer to quote and execute the full-scale production of the photoshoot themselves. This post will cover a project’s process on this scale. Read More

The Light Shaper Shows How to Create Colored Shadows on the Background

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. He has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography. Once a month, Andrea takes us behind the scenes of one of his most recent shoot. This time he shows us how he created colored shadows on a background. Enjoy!

Hederus is what could be described as a Swedish sports fashion brand. By that I mean they design clothes with a sporty attitude rather than actual sportswear. I was recently approached by Hederus and asked to shoot a series of images that would reflect this mixture of fashion and an active, colorful lifestyle. It was important that this came through in all aspects of the images – the styling, the model, the lighting, etc.

So, I started thinking. Pretty soon I remembered this shoot I did in the early days while assisting Bardo Fabiani. For those of you who don’t remember, Bardo was a pretty big name back then. He himself had started out assisting the legendary David Bailey. Coming from that background, Bardo was obviously meticulous and creative with his lighting. I learned a lot from him.

The shoot I remembered involved Bardo and me playing with colored shadows on the background. I used to think it was such a simple yet fun and creative thing to do, and I still do. It’s also really easy! You put colored gels on your background light. You then bleach the colored background with some hard front lighting. Finally, you place the model so that he or she prevents the bleaching main light from hitting the background and, hey presto, you have a colored shadow!

I decided to do something similar for Hederus. But I tweaked the concept and kept the colored background in a tone similar to that of the shadows. This is also quite easy to do. Just make sure your main light isn’t strong enough to bleach out the background completely. But it has to be strong and hard enough to get a distinct shadow. So how did I do that?

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Light Shaping Tool of the Month: ProFresnel Spot

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto ProFresnel Xerxes Lorenzo xlorenzo7 600x900 Light Shaping Tool of the Month: ProFresnel Spot

©Xerxes Lorenzo

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools. This month we talk to photographer Xerxes Lorenzo about his go-to movie star light: the ProFresnel Spot.

The Profoto ProFresnel Spot is a huge Fresnel lens that can be mounted directly onto any Profoto head, such as a Pro Head Plus or a Pro-B Head Plus. The ProFresnel Spot also fits on and works splendidly with any compact unit, such as the D1 monolight or the B1 off-camera flash.

Being a Fresnel, the ProFresnel Spot creates what you might describe as your typical movie light. You get a directed, almost horizontal light spread that is perfect for fashion and product photography. The ProFresnel Spot can also be used to create a softer and more even light by simply sliding the tool back on the flash head.

It is for these exact reasons that Houston-based photographer Xerxes Lorenzo is a big fan of the ProFresnel Spot. Claiming to draw his inspiration from Japanese anime culture, Xerxes enjoys creating beautiful fashion and beauty shots with a subtle touch of darkness.

“I’ve never been a big fan of diffused, soft lighting,” says Xerxes. “I was always more interested in recreating the look of natural sunlight. So, I did some research on how to get that typical hard studio light and learned that Fresnel lenses are the answer. Fresnels were evidently what they used in the classic old Hollywood films. But they used them with hot lights. I wanted the same tool but for my Profoto flash heads. That’s how I came across the ProFresnel Spot.” Read More

Miguel Jacob’s Elegant Fashion Shoot

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto Miguel Jacob MARLOWE lighting diagram MA 7 028 retouch 11X14 600x763 Miguel Jacobs Elegant Fashion Shoot

©Miguel Jacob

Canadian fashion photographer Miguel Jacob was asked by luxury clothing company Marlowe to do something elegant and sophisticated. Keep reading to learn how he did it.

Miguel Jacob was born and raised in Lima, Peru, but has lived in Canada for many years now. Here he has grown to become a sought-after fashion photographer. Some of you might have seen his work for brands such as Sears, Universal Records and Warner Bros. Others might recognize him from being a guest photographer on America’s Next Top Model as well as on Jay Manuel’s Style Her Famous.

Miguel has made a name for himself as a photographer with a knack for creating cool and sophisticated images in which light plays a central role. It was for this exact reason that luxury-clothing company Marlowe contacted him.

“Known for their singular vision of understated elegance and sophistication, Marlowe is a brand with a strong history and brand identity,” says Miguel. “In shooting the clothes, I wanted to evoke the elegance present in the fashion photographs of Horst P. Horst and George Hoyningen-Huene as well as the Hollywood portraits of George Hurrell. It was of the outmost importance to create imagery that was timeless and modern without seaming nostalgic.” Read More

Light Shaping Tool of the Month: Collapsible Reflectors

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto Reflectors Frederico Martins Light Shaping Tool of the Month: Collapsible Reflectors

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools (previous articles can be found here). This month we talk to Portuguese fashion photographer Frederico Martins about our brand new Profoto Reflectors, released only yesterday!

Born and raised by the owner of a clothing store, fashion is not only Frederico Martins profession. It is in his blood. Today, he is an awarded fashion photographer who counts renowned publications such as Vogue, Elle, Maxim and GQ among his clients.

Frederico started his career shooting surfers, and ever since, he enjoys using the elements of nature and available light to his advantage. This is also the reason why he prefers working with reflectors.

“Working with reflectors is a more natural approach,” says Frederico. “You can forget about batteries, carrying heavy equipment and adjusting the color temperature. You get a natural look and feel with very little effort.” Read More