Posts Tagged ‘Fashion Photography’

How Fashion Photographer Rossella Vanon Created Her Smoking Hot Portrait

Written by Fredrik Franzén on . Posted in Fashion Photography

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Rossella Vanon Fashion Photographer Smoking Hot Portrait 2 600x400 How Fashion Photographer Rossella Vanon Created Her Smoking Hot Portrait

©Rossella Vanon

Fashion photographer Rossella Vanon has created a smoking hot, eye-catching portrait. Want to learn how she did it? 

Ask a bunch of established photographers for advice, and many of them will tell you to spend more time on your personal projects. Letting your creativity run free is a great way to remind yourself why you fell in love with photography in the first place. More importantly, you might just come up with some clever ideas that you can apply to your commercial work.

London-based fashion photographer Rossella Vanon’s smoking hot portrait is a clear evidence of that. This particular personal project started when an American model friend who was visiting London and wanted to update her portfolio contacted Rossella. By coincidence, an Australian makeup artist contacted her at the same with the same inquiry. So the three decided to get together and do something out of the ordinary. Read More

Rossella Vanon Does Fashion Photography with Zero Flashes

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto Collapsible Reflectors Rossella Vanon fashion photography IMG 1818 600x402 Rossella Vanon Does Fashion Photography with Zero Flashes

Using the silver side | ©Rossella Vanon

Fashion photography is commonly associated with studio strobes and intricate lighting setups. But it doesn’t have to be like that. You can do it with a single Collapsible Reflector. Fashion photographer Rossella Vanon did just that. Keep reading to learn how.

Rossella Vanon wanted to portray a woman in rough unison with the earth she walks on. To achieve this, Rossella decided to keep her lighting natural and straightforward, working with available light and Collapsible Reflectors only.

“I wanted the woman to look at ease and confident in the nature around her,” says Rossella. “I wanted her to look almost like a warrior, like someone who not only lives in the rough land, but also loves it to the degree that she is willing to fight to protect it. But at the same time, I wanted to keep the feel of the shoot feminine, elegant and ‘fashion’, so to speak.”

That was the image that Rosella had formed in her mind. All the later decisions regarding aspects such as location, styling and lighting were based on this idea. Read More

Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Written by Zhang Jingna on . Posted in Instruction

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Zhang Jingna Kwak Ji Young Phuong My FW13 Flowers in December1 600x399 Zhang Jingna Walks Us Through a Commercial Photo Shoot, from Request to Postproduction

Have you ever wondered how a commercial photo shoot is done? Well, wonder no more. Today, photographer Zhang Jingna will walk us through the entire process, from request to postproduction. Here is how it works, in Jingna’s own words:

One of the most frequently asked questions I receive is how a commercial photo shoot is done. In this post I’ll be doing a little walkthrough of the steps involved in one of my typical productions, from pre-shoot to final product. Whether you’re an upcoming photographer or just a hobbyist, I hope it sheds some light on the behind-the-scenes and you will find it an interesting read.

Before I start, I should also mention that typically for major clients, there is usually a large team of people working on a campaign. In those instances an executive producer will handle everything related to preparing the shoot, and thus often, all that’s needed of the photographer is to prepare his treatment (more on that in a bit), show up, and shoot.

However, for many other jobs, it’s becoming increasingly popular these days for the photographer to quote and execute the full-scale production of the photoshoot themselves. This post will cover a project’s process on this scale. Read More

The Light Shaper Shows How to Create Colored Shadows on the Background

Written by Andrea Belluso on . Posted in The Light Shaper

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Andrea Belluso is an experienced photographer with more than three decades in the business. He has shot everything and everyone from supermodels and celebrities to fashion, beauty and stock photography. Once a month, Andrea takes us behind the scenes of one of his most recent shoot. This time he shows us how he created colored shadows on a background. Enjoy!

Hederus is what could be described as a Swedish sports fashion brand. By that I mean they design clothes with a sporty attitude rather than actual sportswear. I was recently approached by Hederus and asked to shoot a series of images that would reflect this mixture of fashion and an active, colorful lifestyle. It was important that this came through in all aspects of the images – the styling, the model, the lighting, etc.

So, I started thinking. Pretty soon I remembered this shoot I did in the early days while assisting Bardo Fabiani. For those of you who don’t remember, Bardo was a pretty big name back then. He himself had started out assisting the legendary David Bailey. Coming from that background, Bardo was obviously meticulous and creative with his lighting. I learned a lot from him.

The shoot I remembered involved Bardo and me playing with colored shadows on the background. I used to think it was such a simple yet fun and creative thing to do, and I still do. It’s also really easy! You put colored gels on your background light. You then bleach the colored background with some hard front lighting. Finally, you place the model so that he or she prevents the bleaching main light from hitting the background and, hey presto, you have a colored shadow!

I decided to do something similar for Hederus. But I tweaked the concept and kept the colored background in a tone similar to that of the shadows. This is also quite easy to do. Just make sure your main light isn’t strong enough to bleach out the background completely. But it has to be strong and hard enough to get a distinct shadow. So how did I do that?

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Light Shaping Tool of the Month: ProFresnel Spot

Written by Fredrik Franzén on . Posted in Fashion Photography

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Profoto ProFresnel Xerxes Lorenzo xlorenzo7 600x900 Light Shaping Tool of the Month: ProFresnel Spot

©Xerxes Lorenzo

Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools. This month we talk to photographer Xerxes Lorenzo about his go-to movie star light: the ProFresnel Spot.

The Profoto ProFresnel Spot is a huge Fresnel lens that can be mounted directly onto any Profoto head, such as a Pro Head Plus or a Pro-B Head Plus. The ProFresnel Spot also fits on and works splendidly with any compact unit, such as the D1 monolight or the B1 off-camera flash.

Being a Fresnel, the ProFresnel Spot creates what you might describe as your typical movie light. You get a directed, almost horizontal light spread that is perfect for fashion and product photography. The ProFresnel Spot can also be used to create a softer and more even light by simply sliding the tool back on the flash head.

It is for these exact reasons that Houston-based photographer Xerxes Lorenzo is a big fan of the ProFresnel Spot. Claiming to draw his inspiration from Japanese anime culture, Xerxes enjoys creating beautiful fashion and beauty shots with a subtle touch of darkness.

“I’ve never been a big fan of diffused, soft lighting,” says Xerxes. “I was always more interested in recreating the look of natural sunlight. So, I did some research on how to get that typical hard studio light and learned that Fresnel lenses are the answer. Fresnels were evidently what they used in the classic old Hollywood films. But they used them with hot lights. I wanted the same tool but for my Profoto flash heads. That’s how I came across the ProFresnel Spot.” Read More