Each month we highlight a certain item in Profoto’s rich assortment of Light Shaping Tools (previous articles can be found here). This month we talk to Portuguese fashion photographer Frederico Martins about our brand new Profoto Reflectors, released only yesterday!
Born and raised by the owner of a clothing store, fashion is not only Frederico Martins profession. It is in his blood. Today, he is an awarded fashion photographer who counts renowned publications such as Vogue, Elle, Maxim and GQ among his clients.
Frederico started his career shooting surfers, and ever since, he enjoys using the elements of nature and available light to his advantage. This is also the reason why he prefers working with reflectors.
“Working with reflectors is a more natural approach,” says Frederico. “You can forget about batteries, carrying heavy equipment and adjusting the color temperature. You get a natural look and feel with very little effort.” Read More