Notice anything different? Yup, our blog has finally had a facelift. Hope you like it.

But there is more than meets the eye. For instance, the categories and tags have been cleaned out. It should now be a lot easier to browse posts from a certain point of interest, such as “portrait photography” or “Pro-B3″. Also, the authors page has been updated, and the admittedly annoying “read more” button that insisted on showing up even if there was not anything more to read has been removed. Now, if there is a “read more” button, there is more to read…

We also have two new monthly article series. One is called Behind the Scenes at Profoto. This series will feature interviews with the Profoto staff. So, if you ever wondered who we are or what the thinking was behind the design of this or that piece of equipment, stay tuned. The first piece will be published tomorrow.

The other series is called The Light Shaper and follows Profoto’s in-house photographer and light shaping evangelist Andrea Belluso in his daily work. The first piece will be published within a week or two.

Light Shaping Tool of the Month and Ian Ruhter’s Silver & Light will, of course, continue as usual.

Last but not least, if you have any thoughts on the new layout or on how is can be improved, please leave a comment or drop us a line. We are still tweaking it a bit, so any feedback will be much appreciated.

Capable of firing up to 30 flashes per second while delivering flash durations down to 1/25,000 of a second, the Pro-B4 is the fastest battery generator ever made available to the public.

That said, finding a place to rent this beast can take a while longer. So, to make things easier for those of you who are interested in renting a Pro-B4, we have created a list all rentals that have the units in stock.

Click here to see the list.

For more information about the Pro-B4, we suggest checking out our Pro-B4 website or reading our interview with action-photographer Marcel Lämmerhirt.

Profoto Announces New Pro-8 Electronic Flash

Speed seems to know no end in the world of photography. ISO speeds are in five-digit territory. Long lenses are blazingly fast at f/2.8. And motor drives can shoot upwards of 10 frames per second.

Well, now there’s a flash generator answering the need for increased speed, while at the same time raising power, consistency and reliability to even higher levels. Profoto, known around the world in rental shops and in photographers’ studios with the Pro-6 and Pro-7 lines, announced their revolutionary new Pro-8 digital electronic flash. This 2400-watt-second pack is capable of an amazing 20 fps at lower power levels, with duration as short as 1/12,000th of a second. Jump to the product page.