Posts Tagged ‘ProDaylight’

Silver & Light, Part IX: Vancouver, BC

Written by Fredrik Franzén on . Posted in Silver & Light

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 Silver & Light, Part IX: Vancouver, BC

©Madeline Druce

Even though every Profoto product was designed with a purpose, we encourage and support creatives who find new ways of using them. Ian Ruhter, who uses powerful Profoto strobes to rejuvenate the old wet plates technique, is one of those photographers. Ian is currently traveling around the continent, photographing the places and the people who live there in this never-before-seen fashion. We will follow him on this journey in a series of articles, written by Ian himself. This is the ninth part.

It never ceases to amaze me that what started off as a mere thought, has taken me on a journey that will hopefully lead me around the world. I guess you could say it’s only the beginning, but this was our first international trip with the Silver & Light Experience. We spent the month of April in Vancouver, Canada and I can honestly say this was the best trip so far. The success of this trip is largely in part due to the team behind the Silver & Light Project. I would like to thank Lane Power, Will Eichelberger and Madeline Druce for their combined efforts in helping to make this possible.

While planning for this trip, we thought the hardest part would be the logistics of crossing the boarder into Canada. Little did I know this would be the easiest part. When your camera is a large van, there are so many things that can go wrong. We ended up breaking down on our journey North, and there was a moment where I thought we weren’t going to make it. Somehow, we patched up the truck and continued on our voyage, but we had to drive for 400 miles on the freeway at 35mph. I almost had a nervous breakdown! We crossed the boarder at 4am, and I knew at this point everything was going to be ok.

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Behind the Scenes at Profoto: Göran Marén

Written by Fredrik Franzén on . Posted in Behind the Scenes at Profoto

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 Behind the Scenes at Profoto: Göran Marén

©Andrea Belluso

Profoto is more than a brand and a line of products. It is also the place where some of us work and spend our weekdays. Have you ever wondered who we are or what the thinking was behind the design of this or that piece of equipment? Then join us behind the scenes at Profoto!

With only about 50 employees at the headquarters in Stockholm, Profoto is not a large company. Still, there are plenty of opportunities to grow. Just ask Göran Marén, whose role has changed quite dramatically over the years.

“I’ve been here for ten years now,” says Göran. “I started out in the warehouse, picking carts. After a while, they asked me if I wanted to start working at R&D as an administrator. After a while I became Project Manager, and for about a year I’ve been one of the two Product Managers at Profoto.”

What does a Product Manager do?

“We have sort of a secret wish list of all the products that we want to invent. My responsible is, first of all, to advise which of these products we will start to develop. Secondly, I write a basic specification for the products and act as a key reference person during the actual development process. Thirdly, once the product has been completed, I’m responsible for introducing it to the market. Who would want it? What is it good for? That kind of stuff. Finally, I have to follow up on the release and try to understand how the product was actually received.”

That’s quite a lot…

“Luckily we are two Product Managers at Profoto, and we share projects between us.”

And what products have you managed so far?

“So far, the Pro-B4, the Pro Plus heads and the latest ProDaylight versions.” Read More

Silver & Light, Part VII: Behind the Scenes of American Dream

Written by Fredrik Franzén on . Posted in Silver & Light

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Even though every Profoto product was designed with a purpose, we encourage and support creatives who find new ways of using them. Ian Ruhter is one of those photographers. Ian uses powerful Profoto strobes to rejuvenate the old wet plates technique . He is currently traveling around his home country, photographing the places and the people who live there in this never-before-seen fashion. We will follow him on this journey in a series of articles, written by Ian himself. This is the seventh part, in which Ian takes us behind the scenes of his immensely popular short film American Dream.

I can’t believe it’s almost been a year since the release of the Silver and Light film. After it’s release, I didn’t realize it, but my life’s path would forever be changed. The journey this project has taken me on has exceeded my wildest expectations. I couldn’t have planned it better if I tried.

It took two years for me to build this device and make it work. I remember driving to Los Angeles and realizing this would be the starting point for our journey through America.

What I couldn’t predict, was the amount of people who would open up their hearts and help carry this project along on it’s amazing journey. The success of Silver and Light is because of people like you who have supported it.

It was really fun making this video. It reminded me of all the trials and tribulations we went through during the making of the American Dream film. Looking back on it now, it puts into perspective why we are doing this. This is far greater than just a photography project. Once we are removed from our socioeconomic status, race, religion and other labels that become attached to us, we find out we are all in search of the same thing. This project demonstrates the connection we share as we travel on this journey known as life.”

Ian Ruhter small Silver & Light, Part VII: Behind the Scenes of American DreamWritten by Ian Ruhter

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Click on “(more…)”to see a selection of the images featured in the video. Read More

Silver & Light, Part II

Written by Ian Ruhter on . Posted in Silver & Light

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Even though every Profoto product was designed with a purpose, we encourage and support creatives who find new ways of using them. Ian Ruhter is one of those photographers. Ian uses powerful Profoto strobes to rejuvenate the old wet plates technique . He is currently traveling around his home country, photographing the places and the people who live there in this never-before-seen fashion. We will follow him on this journey in a series of articles, written by Ian himself. This is the second part of his story.

Our objective with the Silver & Light project is to travel through America and photograph the people and land. As I was searching for subjects and locations to shoot, I almost overlooked what was right in front of me. One of my childhood friends has a daughter named Madison. Most would say it is a miracle that Madison is with us today. These are the types of stories that we are searching for.

I wanted the Madison shoot to reflect her spirit. I decided to use bubbles because they are so delicate and fragile. They blow carelessly in the wind. The way a child does. Read More

VIDEO: Profoto Continuous Light

Written by Fredrik Franzén on . Posted in Videos

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We recently produced a video that explains the concept behind and the features of our continuous light units. The video is admittedly more in the style of  a commercial, but if you feel like getting a quick recap of what continuous lights Profoto has offer and what Light Shaping Tools are available with these, you should definitely check it out.

We have also launched a new at our website, dedicated to this subject. It is here, in case there are more question marks that need to be straightened out.

Have a great weekend, everybody!