John Tsiavis has made a name for himself by his effortless yet evocative portraits of celebrities. But as we all you know, you need to step out of your comfort zone from time to time. When John was asked to shoot a series of images that were “unique in an interesting way” he saw an opportunity to do just that.
Surprisingly many successful photographers did not want to become photographers at first. John Tsiavis is one of them. John wanted to work with advertising. The only reason why he started to take photography seriously was that he needed a portfolio to apply for an advertising course at the university. When he was not accepted at the course, he took the interviewer’s recommendation to show his photographs to the photography faculty down the hall. And from there on one thing led to another.
Today, John is above all known as a commercial portrait photographer, creating effortless yet evocative portraits of celebrities and people of interest, such as Bono, Al Gore, Geoffrey Rush and Rachel Griffiths.
“I enjoy it because it’s a challenge,” says John. “Often with celebrities, it’s a ‘high stakes’ kind of photography. The pressure is really on. You’ve often got a very small amount of time with some huge personalities and you have to come out the end with something unique. When you get the shot you want there’s a great deal of satisfaction amongst everyone involved.”
But John also enjoys the variety that comes with a broader repertoire. For instance, he was recently asked by a client to shoot a series of images that would illustrate the various professions within the media and arts industry. The only requirement was that the images had to be vibrant and interesting in a unique way. So, John left the well-treaded path and set out to create the so-called Movement shots – a series of images that forced him to approach his art from a whole new angle. (more…)