Posts Tagged ‘Softlight Reflector’

How Andrew McGibbon Made a Rock Band in a Parking Lot Look Like a 19th Century Painting

Written by Rebecca Ahremark on . Posted in Commercial Photography

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When Indie Rock band JORDI needed a promo image to coinside with their debut album, photographer Andrew McGibbon was their first and only choice. With total creative control Andrew put them on boat and started to make magic.

“For some reason, I entered the conversation with the idea of a row boat in rough seas and they were all like “no way, we have a song about that!”. So it was pretty obvious that the idea fit from the get go and then it was just up to me to figure out how we would pull it off.” says Andrew McGibbon.

The lead singer of Jordi, Jordi van Dyk, had been a fan of Andrew’s work for some time so when it came to shooting their promo, he insisted it had to be Andrew. With a limited budget, Andrew’s condition was to have total creative control of the image.

“The great thing about focusing on a niche style in photography is that your client will end up giving you much more freedom in a job because they trust you – after all, they came to you for your style. Why would they want to stifle that?” says Andrew.

Andrew’s idea was clear right from the start. The image had to be dramatic, almost like a Turner painting. But he knew that the scene itself would be impossible to achieve on location and in only one shot. “You don’t need to be restricted by the natural or real and can create based on your imagination. There is much more room for magic.” says Andrew.

Andrew ended up playing the role as producer, art director and photographer and Jordi was happy to take his lead.

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Adventure Photography with Dennis Welsh

Written by Gordon Andersson on . Posted in Sports Photography

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WELSH HIND II Adventure Photography with Dennis Welsh

©Dennis Welsh

Dennis Welsh is a photographer who seldom takes his pictures in a dark and calm studio. But when he does, he uses Profoto lights to take wonderful pictures such as this.

This image is part of a series Dennis did for sports and outdoor apparel company Hind.

“Each year this client wants to make a different statement with the pictures, this time mixing outdoor settings with studio shots, the latter focusing more attention on the product,” says Dennis in a recent interview for Shutterbug. “In post, we drew the color out of everything except the clothing.” The lighting Welsh used was Profoto, with a Softlight Reflector to illuminate the face. There were also a pair of strobes on the background.”

Head over to Shutterbug for the full story, in which you can read more about how Dennis got started, what gear he uses and how he works.

You should also check out Dennis’ website.

Evelyn Hruby: Beauty in Motion

Written by Fredrik Franzén on . Posted in Product Photography

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 Evelyn Hruby: Beauty in Motion

©Evelyn Hruby

Evelyn Hruby is a product photographer, based in Vienna, Austria. When asked what characterizes her work, she replies: “the pursuit of capturing beauty – beauty in all its facets.” In this particular shoot she was trying to capture the beauty of water in motion.

“I guess it was a combination of luck and destiny,” replies Evelyn when asked how she got into product photography. “About 20 years ago I packed my bags and flew to Los Angeles. The plan was to travel from there through Mexico and South America for about six months, but when I arrived in Venice Beach, I fell in love with the city. One thing led to another, and before I knew it I was studying photography. This was one of the greatest experiences in my life. I’ve always been interested in product photography. I love getting into the details and studying how different textures and colors reflect light in their very own, unique way.

You’ve been working as a product photographer for quite some time now. What would you say are the most important things you’ve learned?

“That it requires good organization, patience and a precise idea of the final photo. Knowing what Light Shaping Tool to use and how to use them in a way that makes the details in the product come alive is also important. But the most important thing of all is, of course, to have fun and love what you do. Then everything else will come naturally.”

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Seth Lowe’s Ice Cream Eaters

Written by M. Gertz on . Posted in Portrait Photography

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profoto seth lowe 15 Seth Lowe’s Ice Cream Eaters

© Seth Lowe

Say hello to summer with Seth Lowe’s light-hearted series, Ice Cream Eaters. Seth enjoys the challenges of “photo-booth” style projects like this one, saying that they “really encourage me to talk to strangers, and not be afraid to take risks, or to fail.”

The ice cream shop featured in all the images is actually owned by the family of one of Seth’s friends, in a farm town in central Illinois. Having gone to school in Chicago, Seth found the cultural differences between the city and rural Illinois fascinating. He says, “Some older people had never seen a lot of lights setup or had even had a formal picture of themselves taken before and were a little intimidated, and then some of the kids thought it was like being in a movie or something and were really excited, so it was pretty interesting to meet and photograph these people all day.”

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Art Streiber: Star Wars is Back!

Written by M. Gertz on . Posted in Editorial Photography

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profoto art streiber starwars Cover 600x293 Art Streiber: Star Wars is Back!

© Art Streiber

If you ever need to shoot a theater full of Stormtroopers, you know who to call: Art Streiber, master of crazy lighting setups and shoots so complicated they’d make most of us cry. For Wired’s March 2013 issue, Art shot a bevy of Star Wars denizens, including R2D2, Chewbacca, and Darth Vader in some unconventional ways.

In a post on the Stockland Martel blog, Art writes, “So my team and I were tasked with a cover concept that illustrated the good, the bad, and the ugly aspects of the movie series…and an illustrative opener to the package…and six concept executions…and 10 individual character portraits, all in one 13-hour day.” As always, he and his team rise to the challenge.

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