Joe McNally is not your average Joe. With a career spanning over 30 years and including assignments in more than 50 countries, Joe McNally has shot everything everywhere in every thinkable sort of way. In addition to being an exceptionally experienced photographer, Joe is also known for his remarkable ability to share that knowledge. In this video he explains what lighting ratios are and how to use them to improve your photography. Here is how it works, in Joe’s own words.
So the cool thing about being a photographer is that you can take a piece of your imagination and make it real by taking a picture of it.
But what stands between you and the realization about imagination? All this technology with all these numbers attached to it, right? F-stops, shutter speeds … and lighting ratios, which is what we’re going to talk about now.