Andrew McGibbon is not the first South African photographer that we have talked to. He is, however, the first that we have interviewed who does not live in Cape Town but in Durban, a smaller city that Andrew himself describes as a “laidback surf town.”
“Not too much goes on here,” says Andrew. “From a business point-of-view, it would probably be a lot smarter to move to Cape Town. But I have already built up my customer base here so moving to Cape Town would almost be like starting over. Plus, there does seem to be a creative energy building here in Durban with a lot of great artists doing big things so sticking around may not be a bad thing.”
What kind of assignments do you get today?
“I’ve focused on commercial photography for a couple of years now. At first, it was hard to convince the ad agencies to try out a new photographer like me. But eventually I broke through, and I do get some nice, big ad campaigns now. However, lately I’ve also felt the need to explore fine art photography. This is what prompted my horse project.”
Yes, I wanted to ask about that. How is that coming along?
“Great! I started shooting in January, had my first exhibition in March, and it’s already gone completely viral on the Internet. Last week I had 31,000 unique visitors on my website. By way of comparison, I think I had about a total of 600 for the whole two years before that!” (more…)