Master Series: Greg Heisler’s Advice to Photographers

Written by Fredrik Franzén on . Posted in Videos

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Every few months, Profoto has the pleasure of interviewing an accomplished and highly regarded photographer to bring you their passion and knowledge of light shaping. This collection of interviews makes up the Master Series.

The latest addition to the Master Series features New York-based photographer Gregory Heisler, renowned for his technical mastery and iconic Time Magazine covers, to name just a few examples.

In this second video Greg shares some of the lessons he has learned throughout his career. He also gives some advice to the young and upcoming photographers.

The third video will be posted next Monday. In case you missed the first video, it is still available here.

You can see more of Greg’s work at his website. He is also a frequent Twitterer.

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Comments (8)

  • Dean Brown

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    I really enjoyed listening to this gentleman. He is so correct and the “real deal” in his thinking. I see so many photographers thinking they are professionals but in reality they are someone who got into this industry for the wrong lasting reason. It is a PASSION….PERIOD!

    Reply

  • Dean Brown

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    I really enjoyed listening to this gentleman. He is so correct and the “real deal” in his thinking. I see so many photographers thinking they are professionals but in reality they are someone who got into this industry for the wrong lasting reason. It is a PASSION….PERIOD!

    The market is flooded with photographers today. 98% have no idea how much there is to learn, practice, and the effort required to truly become a professional.

    If you want to find the true professionals…take the digital camera out of their hands, give them a film camera, four rolls of 120 film, light meter, two speed lights, and three studio strobes and tell them to shoot a wedding, commercial assignment, fashion, etc. Throw them a real NY Yankee curve ball….take three images one with 2:1, 3:1 and 4:1 ratio. Unfortunately, in today’s photography industry, there are many individuals who think a digital camera and flash attached to it qualifies them to be called a professional. They place cute images on a Website and now they are ready to provide professional images.

    The learning, practicing, and commitment to photography does not exist. This is why there are so many here today and gone tomorrow photographers.

    I believe the time has arrived for an individual to call themselves a professional, they must take a certification exam. Similar to but mor more intense and demanding them the certification offered by PPAA.

    So wonderful to listen to the wisdom of a true professional who I envy in his ability. Greg Heisler is a true pro!

    Reply

  • Stanley Sykes

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    Very nice video he hit the nail on the head, passion. That’s me I feel like artist with a very big brush when I hold my Nikon D90 in my hands. Being a retired Army guy I just wish I own the big brush (nikon) when I was in the Army traveling thought out the world.

    Reply

  • Jackson Veloska

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    Hey Dean,

    I think you also miss the spirit of his video. Yes, he’s right, but what you’re talking about is something only technical which does not count either. Why would a new photographer go shoot film, it is no longer that kind of world and would waste precious time on old technology? I’m from the old school who has been through film, but i would never advocate new photographers waste their time on the old technology. What greg says is just concentrate on doing photography for the photography, but no where does he say go shoot film?

    you’re worried about competition from these “new” photographers but all greg says to new photographers is philosophical. he’s not slighting them.

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  • Leng, Brian

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    Greg has some inspiring words of encouragement for the emerging photographers and that is to “Love What You are Doing” 24/7.

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  • Bob Berry

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    Excellent interview, right on the nose, hard work, passion and looking for the next picture. The market is flooded with photographers, but not necessarily people who have a vision, photography tests and challenges you all the time, you eat, drink and breathe it, there is a science to it, an art to it and then just good old love and passion for a truly magical way of capturing light, freezing a moment, creating a memory. As Greg says, its not all about creating the next great picture, its about creating something that you feel happy, excited and proud of and is special to you. Greg is a real gentleman and true professional in all senses of the word, he is true to the gift he has, without craving celebrity status…its about the picture.

    Reply

  • Carolina Burgos

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    Excellent!! The truth said simply and honestly. It is the passion and the love to make the next image to feel happy by doing so.

    Reply

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