Usability

Flash equipment is a lot about technology.
Photographers are not.

Even though it takes advanced electronics to control a modern flash generator, there will be a human being operating the pack. There will be a hand of flesh and blood turning the knobs, carrying the pack, and inserting the cables. And there might be eyes tired from many hours of shooting that’s checking the dials.

Design matters
All in all, the exterior design is just as important as the interior electronics. If not more. That’s why Profoto has given the area a lot of attention, ever since we started out in the late 60s.

Simplicity is king
The main design principle at Profoto is simplicity. That goes hand in hand with durability. Like the metal-and-rubber clasp used to mount Light Shaping Tools: you immediately understand how it works and it virtually never breaks. Things just shouldn’t be more complicated than necessary.

See it, hear it, feel it
For maximum usability, our equipment also gives you feedback from several senses: Look at a knob and SEE the current setting. Grab it and FEEL the notch. Turn it and you both FEEL and HEAR the clicks. So, even in tough, stressful environments you don’t have to look twice at the generator. You just know.

Durable outlets - for your safety
Our lamp outlets combine ease of use with extreme durability and safety. Connection and locking of the plug requires very little force. Still, when fastened, you can literally use the cable for towing the generator (though it’s not advisable...). Connect or disconect the plugs at anytime!

No-fuss knobs - for your fingers
The knobs on our generators are big and well-shaped, with a colourednotch and large, indented figures. When turned there’s a distinct clicking. It’s just simple, sturdy and easy to use.

Rubber handles - for easy handling
Your hands might be sweaty, dirty or sticky. Still you mustn’t drop theequipment, even when things are messy. That’s why we put sturdy,ergonomic rubber handles on top of our generators.