Trade up and scale up

Upgrade your Profoto setup

Get ahead and stay ahead with the latest Profoto technology. Whether you're expanding into hybrid workflows, increasing production capacity, or streamlining your workflow with AI, upgrading your Profoto system helps you create more with less effort.

From state of the art strobes and continuous lighting to smarter connectivity and faster workflows, we'll help you find the right solution for your studio—today and tomorrow.

Request upgrade pricing → See how it works

Why trade up?

Keep your studio ready
for what comes next

Built for what's next

Create high-quality video, stills, e-commerce, social, and AI-ready assets with tools built for today’s and tomorrow's studio workflows.

Get more from every shoot

Upgrade to faster, more flexible equipment that helps your team create more content with less rebuilding and less downtime.

Protect your brand standards

Keep light, color, and output consistent across every frame, format, and production day.

Move into video and hybrid workflows

Add LED or hybrid lighting to create both stills and motion from a more connected setup.

What can you upgrade to?

Build the setup your
production needs now

Strobes

→

Powerful, consistent flash for sharp stills, fast capture, and repeatable results.

LED lights

→

Continuous light for video, stills, and hybrid production with live control on set.

Light shaping tools

→

Expand your creative range with more ways to shape softness, contrast, direction, texture, and mood.

Studio systems

→

Move toward connected production with presets, automation, and scalable workflows for high-volume studios.

Upgrade without starting over

Trade up from the Profoto equipment you use today and move into a setup built for modern studio production. Add more power, continuous light, creative control, or connected workflows while keeping the professional standard your team already trusts.

How it works

A simple path to
your next setup

Tell us what you use today

Share your current Profoto setup or the equipment you want to upgrade from.

Tell us what you want next

Choose the Profoto products or setup you are interested in.

Get tailored upgrade options

A Profoto specialist will contact you with trade-up pricing and recommendations for your studio.

Ready to trade up?