Sellier scales luxury resale with Profoto Eclipse

Sellier, a premier name in luxury resale, is redefining how pre-loved designer fashion is experienced online. Specializing in authenticated high-value handbags, apparel, and accessories from icons like Hermès, Chanel, and Dior, Sellier combines the prestige of couture with the efficiency of modern e-commerce.

“We began with the vision of offering a trusted, curated destination for luxury resale, combining the heritage of couture with modern e-commerce efficiency,” shares Ayaz Rafael Ibrahimov, Innovation and Operations Office at Sellier. “What sets us apart is our commitment to authenticity, white-glove service, and creating an ultra-premium experience for both buyers and sellers. Unlike typical resale platforms, we control every step of the journey: from curation and authentication to imaging, storytelling, and fulfilment.”

Premium content at scale

Sellier primarily captures high-end handbags, ready-to-wear clothing, footwear, and accessories. On average, the team shoots 500 to 700 items per month, amounting to more than 8,000 items per year.

“Each product typically requires multiple high-resolution images and videos, including 360° views and detailed shots to showcase craftsmanship. Visual content is core to our brand identity, so quality and consistency are non-negotiable,” states Ayaz.

A streamlined studio workflow

Content production at Sellier begins with intake and authentication. Once cleared, items move to the in-house studio where they are efficiently photographed and filmed using Profoto Eclipse.

“Our content is then reviewed for quality, uploaded to our website, and goes live across our sales platforms—often within hours of intake. This fast and fluid workflow ensures minimal time-to-market while maintaining our luxury standards.”

Overcoming inefficiencies

Before integrating Profoto StyleShoots technology, Sellier faced challenges common to many growing studios:

“Before Profoto, we faced issues with time inefficiency, inconsistent output, and a high reliance on skilled photographers. Scaling production to match the volume of luxury goods we handle was difficult, especially while maintaining premium visual standards. Re-shoots were common, and our time-to-live for new items was longer than we wanted.”

From bottlenecks to breakthroughs 

“The Eclipse has been a game changer. It dramatically reduced shoot times, improved consistency across product lines, and lowered the dependency on senior photography talent. Our team can now shoot more items per day with less room for error. It’s also enabled us to capture both images and motion content seamlessly in one session, streamlining our creative pipeline,” explains Ayaz.

Since implementing the system, Sellier has been able to scale operations more effectively, especially during busy periods.

“We’ve seen faster turnaround times, higher content output, and fewer errors, which means listings go live faster—directly impacting sell-through speed. The consistent, high-quality visuals have also strengthened our brand image and customer trust, leading to improved conversion rates.”

Building trust through visual content

Perhaps most importantly, the consistent quality of the visuals has reinforced the brand’s position as a trusted luxury destination.

“In the resale market, trust is everything. Our clear, detailed visuals play a critical role in building that trust. We’ve seen that items with multiple high-quality images and videos tend to sell faster and have lower return rates. Professional visuals reduce uncertainty and elevate the perceived value of second-hand luxury items, which is vital to our business model.”

Consistency and ease of use

Beyond the impressive operational gains, Sellier appreciates how Profoto StyleShoots empowers its team: “We value the ease of use, speed, and brand consistency above all. The learning curve for our team was minimal, and we’ve maintained a consistent visual identity across thousands of listings,” says Ayaz. “It allows us to stay agile and focus our resources on growth and creativity instead of fixing production bottlenecks.”

A clear recommendation

Would Sellier recommend Profoto StyleShoots to other e-commerce businesses? “Absolutely. For any brand serious about visual content, especially in fashion or luxury, Profoto’s systems are an invaluable investment. They eliminate common studio inefficiencies and make high-end content production accessible and scalable. If you’re looking to increase output without sacrificing quality, this system will transform your workflow.”

Be sure to visit Sellier and have a look at their unique pieces and amazing content.