Profoto innovates with a space-saving video and photo solution for studios
Written by: Profoto
E-commerce studios can now double their on-model output within the same floor space and resources by catering video stills inn a single studio bay without compromising efficiency or creativity using Profoto Elevate, flash, and LED.
Profoto Elevate combines the creative power of Profoto light shaping with the efficiency of an automated workflow, empowering users to maximize their studio potential. Designed to seamlessly integrate studio automation with creative light shaping, Elevate works with both Profoto flash and Profoto LED. With Profoto’s new powerful mono-LED light L1600D, brands and retailers can achieve unlimited creative flexibility for video production while maintaining efficiency and quality.
“We’ ve been following the e-commerce content production market for some time and see two clear trends. One is the aim for more creative content. The other is to add video to the PDPs to increase conversion,“ explains Tobias Lindbäck, VP of Studio Solutions at Profoto. “All this creativity and the need for video poses new challenges for studios because that requires space, resources, and time. We’ve developed Elevate to solve these challenges for our customers in a user-friendly and scalable manner.”
With the increasing demand for high-quality PDP content that stands out, Elevate empowers brands to drive higher sales conversions through professional video content while reducing returns and accelerating time to market. It provides a streamlined and resource-efficient approach that optimizes production workflows without the need for additional studio space.
Learn more about Profoto Elevate and its impact on studio workflows here.