How to choose your angles for footwear photo and video shoots
Get the e-commerce shots that will actually sell.
It is essential to make sure you have all the right angle shots when it comes to showcasing your products online. Doing video requires different preparation and sometimes equipment so you have to plan all your content in advance.
In this post we cover the following:
- Decide which shoe to shoot
- Consult your style guide
- Angles for shooting stills
- Shooting video
- 1 product = 1 preset list
You will need:
- A pair of shoes
- A set for the shoot, with the right lights and cameras
- A cloth to clean shoes
Decide which shoe to shoot
The first thing to consider is whether you’ll be shooting one shoe or the pair. Sometimes you can showcase only shoe as a sample. If you’re shooting only one shoe, always remember to have the right one, not the left.
Don’t forget to think about sizing. For female size it’s EU: 37, UK: 4, US: 6.5; for male size EU: 42, UK: 8; US: 8.5.
Consult your style guide
The number of angles you choose to shoot is going to define the style guide. If you do it for one, you will have to do it for all pairs/types of shoes.
Keep in mind that every different type of shoe has a different characteristic to show off. For example, if you are shooting heels, you might want to take a shot from the back so you can see the heel and the side.
With sneakers, you might want to show off the heel, but also showcase the sole. This is how your pictures might differ from type to type.
Consult your style guide to see what aspect ratio you’ll be shooting in as well.
Angles for shooting stills
In our video tutorial, you can see that Floriane Jacqueneau is shooting on a StyleShoots Eclipse and before she even starts the shoot, she has already saved her presets. That way all her product photos will follow the same style and everything, including lighting, will be consistent throughout.
You can take a shot:
- From the front
- From the side - A ¾ shot
- From an angle from the back of the shoe ( to show off details)
Those should be mandatory shots for all shoes. After doing those, in the video Floriane moves onto doing some individual shots for the different types of shoes because not all pairs have the same features.